In 1955, David Ogilvy (1911-1999) otherwise known as the “Father of Advertising” wrote a letter to a Mr. Ray Calt regarding his work habits as a copywriter. Although Mr. Ogilvy is no longer with us, his legacy continues to live on today in the advertising industry. His letter sheds invaluable insight into copywriting practices in the advertising industry. What is interesting to note, however, are the similarities and differences with copywriting practices in the online marketing industry.
David Ogilvy’s letter and my personal response are published below.
April 19, 1955
Dear Mr. Calt: