MySpace & the Grammys: “It all started with MySpace”?

Feb082010By shervin

The 2010 Grammy Awards was filled with wall to wall celebrities, spectacular performances, surprising appearances, shocking winners and most importantly marketing! There was the in-your-face outfit of Lady Gaga and the much anticipated performances by Beyonce, Drake, Green Day and Taylor Swift but, in between, were the extensive marketing efforts of the Grammy Awards.

Promotion is nothing new to the Grammy, I mean, they even had Steven Colbert do some product placement for the iPad, but the most prominent promotion to me had to be the efforts put on by our old, not-so-popular-anymore, friends at MySpace. They had a few plugs during the show, but most of their efforts seemed to focus on the red carpet interviews and where to find your favorite artist on the social networking website.

This is a preview of MySpace & the Grammys: “It all started with MySpace”?. Read the full post (349 words, 7 images, estimated 1:24 mins reading time)
Posted in MySpace | Tagged , , , , | Leave a comment

Dominos Pizza Makes an Honest Pie

Feb022010By Melissa

Okay, so the internet is an ever expanding medium and the importance of internet marketing is growing by the day, but T.V. is still the king of the hill in consumer advertising. Has anyone caught the latest Domino’s commercial? Their new ad unveils a new marketing strategy that seems honest and refreshing.Domino’s pizza had a growing reputation for being easyon the wallet (i.e. their bailout campaign), but unfortunately, they were also known for having a bad tasting, acid inducing pizza. Well, great news! They “got the memo.”

This is a preview of Dominos Pizza Makes an Honest Pie. Read the full post (402 words, 6 images, estimated 1:36 mins reading time)
Posted in Marketing and Advertising | Tagged , , | Leave a comment

Is Amazon Ready for the Apple iPad?

Feb022010By Melissa

Days ago Apple unveiled the Apple iPad and in a prior post I mentioned how Apple’s partnerships with print media and textbook companies will peg the iPad as a possible threat to the Amazon’s Kindle.  Kindle is trying to think ahead, and Kindle enthusiasts say that the iPad will not be a direct threat.

This is a preview of Is Amazon Ready for the Apple iPad?. Read the full post (493 words, 7 images, estimated 1:58 mins reading time)
Posted in Apple | Tagged , , , , , | 1 Comment

Apple’s A4 Chip for iPad

Feb022010By shervin

There are mixed reviews about the release of the Apple iPad at this point, most referencing the horrible name that Apple opted to go with. Instead of focusing on this tablet that is definitely tailored to those with disposable money versus those looking for something with functionality, I will focus on one of the details that Apple hasn’t emphasized too much; the A4 chip within the iPad.

In the article Inside the iPad: Apple’s new ‘A4′ chip, written by CNET’s Brooke Crothers gives an excellent definition of what the A4 Chip is:

This is a preview of Apple’s A4 Chip for iPad. Read the full post (466 words, 7 images, estimated 1:52 mins reading time)
Posted in Apple | Tagged , , , , , , | Leave a comment

8 Useful iPhone Apps for Web Designers and Developers

Feb022010By Jorge

There are countless functions for the iPhone because of the ever-growing number (>100,000 currently) of applications (apps) that are available. The iPhone can be a great reference tool for up-and-coming web designers and developers; because, like the saying goes, “There’s an app for that!”

Constructing a website requires a lot of tools and coding to remember. Luckily the iPhone has “got your back” for help with font types, HEX color conversions, HTML safe colors, FTP information, HTML code, CSS code and JavaScript. Here is a list of apps that a designer or developer should have on their phone:

This is a preview of 8 Useful iPhone Apps for Web Designers and Developers. Read the full post (517 words, 7 images, estimated 2:04 mins reading time)
Posted in Smart Phones | Tagged , , , | 1 Comment

Pure CSS3 Animated AT-AT Walker from Star Wars

Feb012010By Anthony

In this article we’ll quickly walk-through the process of creating a CSS3 animation of an AT-AT Walker from The Empire Strikes Back. We’ll start off by reviewing some CSS3 properties that made this animation possible. Then, follow up with a list of the sections required to construct the AT-AT and the CSS3 code to move each section. I wont go too deep into the explanations of CSS3. There are various resources online to get you up to speed with CSS3.

Lets review some of the important CSS3 properties:

TRANSFORM: TRANSLATE(X Y) ROTATE(X)

-webkit-transform: translate(x,y) rotate(x)

This is a preview of Pure CSS3 Animated AT-AT Walker from Star Wars. Read the full post (1006 words, 12 images, estimated 4:01 mins reading time)
Posted in Website Design | Tagged , , , , , , | 37 Comments

Google Xistence: Phishing Scam for Social Media Users

Jan272010By shervin

It’s not quite April Fool’s Day yet, but someone may have just pulled one of the biggest pranks on Google fans yet. Google Xistence is nothing more than a hoax by someone who clearly has extra time on his hands and isn’t quite sure what to do with it.

My boss was listening to NPR on his drive to work, and apparently they discussed this new application as though it were really being offered by Google Inc. Although it wasn’t quite the War of the Worlds broadcast, it definitely sparked some curiosity.

This is a preview of Google Xistence: Phishing Scam for Social Media Users. Read the full post (248 words, 7 images, estimated 60 secs reading time)
Posted in google | Tagged , , , , | 3 Comments

The Release of the Apple iPad

Jan262010By Melissa

The Release of the Apple TabletThere has been a lot of buzz around the Apple Tablet for quite a few months now.  For a while, there was such little information leaked that we started to think it was just a myth.  Well, the moment Apple enthusiasts have all been anticipating is almost here.  Apple is set to release the Tablet on Wednesday, January 27th, along with a new iPhone and iLife.

This is a preview of The Release of the Apple iPad. Read the full post (386 words, 7 images, estimated 1:33 mins reading time)
Posted in Apple | Tagged , , , , | Leave a comment

Getting More Website Traffic with Trends

Jan242010By shervin

Getting More Website Traffic with TrendsThere are various ways to bring in more traffic to your website and one way I recently discovered is to be one of the first to break news on a topic that is trending or soon to be trending.

Recently, there was an awkward change in my usual Facebook News Feed. I noticed that many of the women in my feed were changing their Facebook Status’ to a color, and most of the comments in regards to these status updates were comments of confusion—mostly from men.

This is a preview of Getting More Website Traffic with Trends. Read the full post (397 words, 7 images, estimated 1:35 mins reading time)
Posted in internet marketing | Tagged , , , , , | 3 Comments

Google Leaving China: Reality or Unrealistic Activist Hopes?

Jan212010By shervin

Google Leaving China: Reality or Unrealistic Activist Hopes?Recently, Google received a hacking attack into its corporate infrastructure. The company has “…evidence to suggest that a primary goal of the attackers was accessing the Gmail accounts of Chinese human rights activists,” stated Google in a blog post, bringing light to the attack on expression as available through internet content viewable by Chinese citizens.

While China says it wants to protect its citizens from the Internet’s “immoral and harmful content,” the actions of this attack speak volumes in the silence that citizens are forced into with regard to freedom of speech.

This is a preview of Google Leaving China: Reality or Unrealistic Activist Hopes?. Read the full post (367 words, 7 images, estimated 1:28 mins reading time)
Posted in google | Tagged , , | Leave a comment

About Optimum7

Optimum7 is an Internet Marketing Company based in Morristown, NJ with offices in Miami, FL. Our primary focus is helping small to medium sized businesses achieve online marketing success. Click to Contact Us