Monthly Archives: August 2009

Using Social Media to Screen Employees

There are millions of people in the U.S. that are currently searching for a job. You might be one of them and have probably been between jobs longer than you’ve ever experienced. By now your resume has probably made the rounds on CareeBuilder.com, Monster.com, and Craigslist.com. You have probably gone to many interviews and felt you have done all the right things to seal the deal, but no one has called you back for a final interview.
Posted in Social Media | Tagged , , , , , , , , | 1 Comment

IPhone 3GS – Why I Love it!

After years of frustration with cell phones and PDAs, I can finally say that I have THE ONE. Not that IPhone is a well kept secret or that this is such a great revelation. However, I want to share my insights with our readers.
Posted in Technology / Equipment | Tagged , , , , , , , | Leave a comment

WordPress Design

WordPress is a great CMS (Content Management System) that allows the user to blog about their everyday life, business, and /or personal interests. Like many bloggers out there on the web, this is a form of expression and what better way to express one’s self on a blog then with an appealing theme. I personally like a nice clean and sleek theme that exudes elegance such as the fusion theme that can be found at http://dev.digitalnature.ro/fusion/wordpress/. This theme has many good qualities such as good use of white space, interactivity and a good color scheme.
Posted in Website Design | Tagged , , , , , , , | Leave a comment

Security Implications of Social Media

We usually focus on the positives that social media can bring about, but right now we are going to hop to the other side of the fence for a bit and discuss some of the dangers that can arise via social media. Not too long ago, I was called out at work for something that was posted on my Facebook. It wasn’t anything offensive, just one of my friends happened to go on my profile while I was logged in, and put an unsettling status about me, which made my friends think that I put it about myself. Sure, it was all fun and games to my social circle, but when things like this get brought up at your place of business, it makes one think about the effects that social media can have on one’s life, safety, security, perceived character, and well being.
Posted in Social Media | Tagged , , , , , , , , , , , | 1 Comment

Yahoo and Bing Teaming up Against Google

In a move to take some of the momentum away from Google, Microsoft has re-entered their negations with Yahoo. It could potentially “give Microsoft roughly 30 percent share of the online search market.” (AdAge, http://adage.com/digital/article?article_id=138138). For those of us in the search industry, this is some very significant news. What does this mean to internet marketing? and Will we have to make added effort in diversifying our PPC accounts? More importantly, will we no longer only worry about how visible we are in the eyes of Google?
Posted in Search Engines | Tagged , , , , , , , , | 1 Comment

Bing Adds Farecast Technology to Their Search

Have you seen the commercials for Bing’s new Farecast Technology feature? I liked the new look of the new MSN search when Bing was released by Microsoft. However, even though the search results are more organized , half of my search queries are images.  Bing has not been able to match up to the abundance [...]
Posted in Search Engines | Tagged , , , , , , , | 1 Comment

Conan O’Brien is Googling with the Stars

I’m thrilled that Conan O’Brien is the new Tonight Show host. He really induces the much needed LOL’s after a long day. Last night as I faithfully tuned in to NBC to catch his show, I noticed for the second night in a row that Bing is one of the show’s sponsors running at least one commercial during each commercial break. As I began to write that observation down in my notepad, the show comes back on and Conan introduces a segment called “Googling with the Stars”. This blew me away; this is a huge and significant product placement advertisement for Google.
Posted in MARKETING | Tagged , , , , , , , | Leave a comment
  •  

About Optimum7

Optimum7 is an Internet Marketing Company based in Morristown, NJ with offices in Miami, FL. Our primary focus is helping small to medium sized businesses achieve online marketing success. Click to Contact Us



Optimum7 - Best Internet Marketing Company
On Mark Bassil stated: "Optimum7 brought us to the first page for dozens of our most important keywords.
They didn’t stop there as they have significantly increased the conversion rate of our website. Their staff is clearly skilled and their follow through is unmatched.
Definitely one of the best internet marketing company."