It finally happened! Google’s relevance has been outdone by another search engine and now Firefox is providing a new default search engine, Yandex, to rival Google. Well that’s the situation in Russia at least.
The Mozilla developers decided to make Firefox 3.1 and future Russian Firefox builds default to Yandex. “All this activity led us to the conclusion that our Russian users really wanted direct access to the Yandex search services in official Firefox RU builds,” Mozilla General Counsel Harvey Anderson said.
“As a result, we’re planning on setting Yandex as the default search provider for the Firefox 3.1 Russian locale builds,” he said. Version 3.1 is due in coming weeks, after a third beta version is released and tested.
Mozilla gets the vast majority of its revenue through a partnership with Google. In 2007, $66 million of the $75 million Mozilla made was from this Google partnership.
What this means for a search engine optimizer is something I’ve been stressing since day one. Make sure you target all search engines, and don’t focus on getting rankings for just one. There are several developed countries that use a particular search engine as #1. This of course depends on your targeted audience and the country.
When creating an Internet Marketing Campaign you have to look at the stats and position in as many search engines as possible. There are surprises everywhere. For years I have resisted Microsoft as a company and as a search engine, but what I’ve learned and heard over the years about the search engine’s conversion rate has been astounding.
My results, as well as other Internet Marketing Companies I’ve spoken with, show MSN and Live sending highly converting traffic. The amount of monthly traffic is usually less than 1/10 of what Google sends in a day but the conversions are usually higher than Google or Yahoo. I have no theory for this, but I welcome it. I don’t change my views about Microsoft, but will welcome their highly converting traffic any time of the day.
When planning out an Internet marketing campaign, try to target as many search engines as possible to get to your targeted audience. If your targeted audience is in another country for example, have your marketing plan geared towards the language and customs of the country.
Do your research; don’t assume that everyone uses Google or Internet Explorer… Firefox for example has surpassed the 20% mark in the US, but 1 year ago in Europe it was already at 22%. The demographic of your targeted audience is crucial when designing any Internet Marketing campaign.
Adelard Gasana
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Google Search No Longer First Choice for Firefox
The Mozilla developers decided to make Firefox 3.1 and future Russian Firefox builds default to Yandex. “All this activity led us to the conclusion that our Russian users really wanted direct access to the Yandex search services in official Firefox RU builds,” Mozilla General Counsel Harvey Anderson said.
“As a result, we’re planning on setting Yandex as the default search provider for the Firefox 3.1 Russian locale builds,” he said. Version 3.1 is due in coming weeks, after a third beta version is released and tested.
Mozilla gets the vast majority of its revenue through a partnership with Google. In 2007, $66 million of the $75 million Mozilla made was from this Google partnership.
What this means for a search engine optimizer is something I’ve been stressing since day one. Make sure you target all search engines, and don’t focus on getting rankings for just one. There are several developed countries that use a particular search engine as #1. This of course depends on your targeted audience and the country.
When creating an Internet Marketing Campaign you have to look at the stats and position in as many search engines as possible. There are surprises everywhere. For years I have resisted Microsoft as a company and as a search engine, but what I’ve learned and heard over the years about the search engine’s conversion rate has been astounding.
My results, as well as other Internet Marketing Companies I’ve spoken with, show MSN and Live sending highly converting traffic. The amount of monthly traffic is usually less than 1/10 of what Google sends in a day but the conversions are usually higher than Google or Yahoo. I have no theory for this, but I welcome it. I don’t change my views about Microsoft, but will welcome their highly converting traffic any time of the day.
When planning out an Internet marketing campaign, try to target as many search engines as possible to get to your targeted audience. If your targeted audience is in another country for example, have your marketing plan geared towards the language and customs of the country.
Do your research; don’t assume that everyone uses Google or Internet Explorer… Firefox for example has surpassed the 20% mark in the US, but 1 year ago in Europe it was already at 22%. The demographic of your targeted audience is crucial when designing any Internet Marketing campaign.
Adelard Gasana
Related posts: