There has been a trend for the past several years where online videos have become the most favorite media for publicity about one’s products, services, and / or talent. This trend has piggybacked the popularity of YouTube and has taken off on a genre all its own. Now, more than ever, we are able to launch viral marketing campaigns using online videos to reach the masses. Millions of people go onto YouTube every day to get their fix of a few minutes of entertainment. With the right keywords tagged on your videos you can drive a great amount of traffic to your online video.
To learn how to attract more views on YouTube specifically refer to this blog by Eric Rosado.http://sem-blog.optimum7.com/arthur/other/how-to-get-more-attract-more-views-on-youtube/
I am not going to tell you how to get more views on your YouTube video here; rather we will identify the different ways that videos are used online to better understand this phenomenon and use it as a tool that has yet to be implemented to its full potential.
“According to a recent FEED Company study, some 70% of ad-agency and media-buying executives plan to increase budgets for viral video marketing in 2009. In addition, 72% of ad-agency executives and media buyers say their clients are “interested” or “very interested” in using viral video as an integral part of their marketing campaigns.”
This is telling us that soon online video marketing, or viral video marketing will not be a new venture that few companies do for results, but it will be one of the many tools in the future of internet marketing. One of the reasons for this is that viral marketing campaigns are very affordable. Most of these videos spread through word of mouth marketing; but we don’t stop there. Soon we will develop ways to drive traffic to viral marketing videos, which in return drives traffic for our clients who need new inventive ways to sell their products and services.
One obstacle is there is no standard of measurement for this, as of yet. The stats are not yet there that show how quickly videos are viewed or the view count or if the videos lead to conversions or who is actually watching the videos, and the ratings of the videos themselves. Even though there are some measurement issues, there are still pioneers trying to help people utilize this new marketing endeavor.
Award-winning videographer Jessica Kizorek’s latest book Show Me: Marketing with Video on the Internet (PSI Publications, Illinois, 2008) is a practical guide to the basics of online video marketing. You can find out more about her book here at http://www.showmethebook.com/
Even President Elect Barack Obama is doing a weekly online video. In this way he connects with the American people and creates at least a sense of transparency now and likely for the White House when he assumes office. Find out more about Obama’s weekly presidential videos at http://voanews.com/english/2008-11-14-voa38.cfm
Also, even members of his senior staff are putting up videos online to keep the average American updated on presidential news. Here is a video recently uploaded on change.gov concerning the new additions to his cabinet. http://change.gov/newsroom/entry/video_transition_update_from_valerie_jarrett/
Not only is viral marketing taking off but Internet Shows are becoming very popular as well. Reasons for this could be due to the freedom that they have on advertising, they don’t have to worry about the FCC, and they also don’t have to go through all the red tape to get a show on the air. For example, Mayne Street is a new show on ESPN.com that just started this week (as of Friday November 14, 2008) and got 2.5 million views in the first 48 hours. Watch it here at http://sports.espn.go.com/espn/feature/index?page=maynestreet
Commercials on YouTube have become somewhat of a new phenomenon as well. In the Spring of 2008 Nike and Kobe Bryant launched a viral marketing campaign on YouTube to promote Kobe’s new basketball shoes. They had a video of Kobe Bryant jumping over a speeding Aston Martin that was coming his way. This was uploaded on to YouTube first, not on any TV ads. The video got millions of hits within days and became a cultural phenomenon. Kobe and Nike then later came out with a similar video of him jumping over a pool of snakes with some of the guys from MTV’s Jackass. Nike and Kobe used a great tool on YouTube in their marketing strategy for their new shoe, something that hasn’t really been done before. You can see the videos here at http://www.youtube.com/watch?v=BIWeEFV59d4 and http://www.youtube.com/watch?v=AaJglK4IAf4&feature=related
There is a large audience out there that is begging to be entertained. If you can come up with a clever idea on how to market your product with a video, then you should definitely go for it. Think about how many hours a day people spend on YouTube looking for things to entertain them. If it can work for the biggest shoe company in the world, Nike, who was promoting a shoe from arguably the best basketball player in the world, Kobe, then it can work for your company as well. All it requires is a little creativity, inspiration, and determination to do things outside the norm.
To learn how to attract more views on YouTube specifically refer to this blog by Eric Rosado. http://sem-blog.optimum7.com/arthur/other/how-to-get-more-attract-more-views-on-youtube/
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Kobe Bryant, Nike, and Obama Bring Change to Internet Marketing
To learn how to attract more views on YouTube specifically refer to this blog by Eric Rosado.http://sem-blog.optimum7.com/arthur/other/how-to-get-more-attract-more-views-on-youtube/
I am not going to tell you how to get more views on your YouTube video here; rather we will identify the different ways that videos are used online to better understand this phenomenon and use it as a tool that has yet to be implemented to its full potential.
“According to a recent FEED Company study, some 70% of ad-agency and media-buying executives plan to increase budgets for viral video marketing in 2009. In addition, 72% of ad-agency executives and media buyers say their clients are “interested” or “very interested” in using viral video as an integral part of their marketing campaigns.”
This is telling us that soon online video marketing, or viral video marketing will not be a new venture that few companies do for results, but it will be one of the many tools in the future of internet marketing. One of the reasons for this is that viral marketing campaigns are very affordable. Most of these videos spread through word of mouth marketing; but we don’t stop there. Soon we will develop ways to drive traffic to viral marketing videos, which in return drives traffic for our clients who need new inventive ways to sell their products and services.
One obstacle is there is no standard of measurement for this, as of yet. The stats are not yet there that show how quickly videos are viewed or the view count or if the videos lead to conversions or who is actually watching the videos, and the ratings of the videos themselves. Even though there are some measurement issues, there are still pioneers trying to help people utilize this new marketing endeavor.
Award-winning videographer Jessica Kizorek’s latest book Show Me: Marketing with Video on the Internet (PSI Publications, Illinois, 2008) is a practical guide to the basics of online video marketing. You can find out more about her book here at http://www.showmethebook.com/
Even President Elect Barack Obama is doing a weekly online video. In this way he connects with the American people and creates at least a sense of transparency now and likely for the White House when he assumes office. Find out more about Obama’s weekly presidential videos at http://voanews.com/english/2008-11-14-voa38.cfm
Also, even members of his senior staff are putting up videos online to keep the average American updated on presidential news. Here is a video recently uploaded on change.gov concerning the new additions to his cabinet. http://change.gov/newsroom/entry/video_transition_update_from_valerie_jarrett/
Not only is viral marketing taking off but Internet Shows are becoming very popular as well. Reasons for this could be due to the freedom that they have on advertising, they don’t have to worry about the FCC, and they also don’t have to go through all the red tape to get a show on the air. For example, Mayne Street is a new show on ESPN.com that just started this week (as of Friday November 14, 2008) and got 2.5 million views in the first 48 hours. Watch it here at http://sports.espn.go.com/espn/feature/index?page=maynestreet
Commercials on YouTube have become somewhat of a new phenomenon as well. In the Spring of 2008 Nike and Kobe Bryant launched a viral marketing campaign on YouTube to promote Kobe’s new basketball shoes. They had a video of Kobe Bryant jumping over a speeding Aston Martin that was coming his way. This was uploaded on to YouTube first, not on any TV ads. The video got millions of hits within days and became a cultural phenomenon. Kobe and Nike then later came out with a similar video of him jumping over a pool of snakes with some of the guys from MTV’s Jackass. Nike and Kobe used a great tool on YouTube in their marketing strategy for their new shoe, something that hasn’t really been done before. You can see the videos here at http://www.youtube.com/watch?v=BIWeEFV59d4 and http://www.youtube.com/watch?v=AaJglK4IAf4&feature=related
There is a large audience out there that is begging to be entertained. If you can come up with a clever idea on how to market your product with a video, then you should definitely go for it. Think about how many hours a day people spend on YouTube looking for things to entertain them. If it can work for the biggest shoe company in the world, Nike, who was promoting a shoe from arguably the best basketball player in the world, Kobe, then it can work for your company as well. All it requires is a little creativity, inspiration, and determination to do things outside the norm.
To learn how to attract more views on YouTube specifically refer to this blog by Eric Rosado. http://sem-blog.optimum7.com/arthur/other/how-to-get-more-attract-more-views-on-youtube/
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