Good SEO vs. Bad SEO

Let’s keep this simple. Bad SEO isn’t SEO at all. Bad SEO is an imposter that simply doesn’t deal with the realities of SEO. Bad SEO preys upon the ignorance (lack of awareness) of those who seek online success looking for help. Some call this Black Hat SEO or Grey Hat SEO actually trying to make a distinction between some bad practice and others. Then there is White Hat SEO, a euphemism that simply means to us, the way it is supposed to be in the first place.

So, without any further ado, see this simple listing that surely is a description of Excellent SEO:

1. Telling our prospective new clients what they need to know and not necessarily what they may want to hear:
   1. SEO takes time; it can take months, sometimes as much as 6-12 months to achieve significant, solid and stable rankings.
   2. SEO is expensive. Anyone telling you otherwise cannot be providing Good SEO … it’s just not possible unless they have no profit motive or are providing pro bono services.
   3. SEO does not end; it is not a finite service. It you stop, you will drop in the rankings. We can prove it with a few clients that had to stop for internal reasons and they have rehired us now that the costs of stopping have become clear.
2. Providing a defined Execution Process and Schedule so the client understands what is being done and when it will be done.
3. A strict adherence to Google Webmaster Guidelines.
4. Strong Initial Keyword and Competitive Research
5. Implementation of onsite optimization techniques to form the foundation of all new SEO elements going forward.
6. Strong Content Management for onsite implementation and offsite syndication.
7. Steady and continuous stream of new unique content as fuel for the content management system.
8. Sophisticated Statistical Analysis – NO SEO knows ahead of time exactly how every page and every strategy will perform in every single case. However
   stat analysis provides the guidance to make the necessary adjustments in real time to optimize performance.
9. Syndication Strategy – where to syndicate for different forms of content; text, articles, press releases, videos, demos, podcasts, etc.
10. Social Media Strategy – where and how to generate live human interaction with quality interactive content.

I cannot reiterate the fact enough that Great SEO is about great planning, great execution … AND … it can never end because your competition never ends. Always remember that those on page 1 are not there by accident and not there because they just wrote a check (Paid Search Listings excluded). They are there because they are doing many of the right things. The challenge is to defeat them, outpoint them by competing successfully online. That is what SEO is all about and that is what Optimum7 is all about. We eat our own cooking too! Just go to Google and type in Internet Marketing Services and you will find us high on the first page and then look at how many tens of millions of competing pages there are just for this one term. This is not an accident. It was earned by strict adherence to great SEO practices as outlined here. These results are replicated many times through tens of thousands of keywords for our clients and ourselves.

As always feel free to contact us anytime for help and advice.

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