Often, I speak with potential clients that clearly think that they know all of the keywords that they need to know about and, as a result, do not immediately see much value in keyword research. Some come to us saying that they only want to be optimized for one keyword. When asked why, I am told that it’s the only keyword that has any value to them and they are sure it’s the only keyword worth optimizing.
Here is the number of keywords used to find some of our clients just last month on Google:
1. 1,647
2. 889
3. 2,123
4. 1,119
5. 1,789
I assure you that none of these clients could have imagined that these volumes of unique keywords were even being searched to find relevant information as it pertains to their website.
Also, many conversions come from a keyword that has only been used once or twice for last month. This is a common experience, however. There are many factors involved. However, if you don’t do the research on keywords, understand the derivatives, the competition, the search volume or popularity, etc, you have a very slim foundation for any type of online marketing, whether it be with Google, YouTube, Linked-In, Twitter, Face-Book or ZoomInfo.
All relevant online activities begin and end with keywords … this is how things are found online.
Further, measuring or tracking the performance of keywords and continually researching new trends in keywords is an ongoing process critical to consistent, long term online success. Keyword research provides the first important blueprint to guide your onsite and offsite content focus. Knowing which terms are being searched, and in what volume, gives you a huge advantage … you actually know where to go and what to focus on. Similarly, knowing which keywords are converting provides you additional high value information; you can leverage your content based on this information. You can further focus your keyword research to find similar terms that are more likely to succeed.
There are many tools available to help you do quality research online for your keywords. Of course, contact us and we will be happy to help.
Arthur Cooper
February 19, 2009
Keyword Research: It’s fundamental
Here is the number of keywords used to find some of our clients just last month on Google:
1. 1,647
2. 889
3. 2,123
4. 1,119
5. 1,789
I assure you that none of these clients could have imagined that these volumes of unique keywords were even being searched to find relevant information as it pertains to their website.
Also, many conversions come from a keyword that has only been used once or twice for last month. This is a common experience, however. There are many factors involved. However, if you don’t do the research on keywords, understand the derivatives, the competition, the search volume or popularity, etc, you have a very slim foundation for any type of online marketing, whether it be with Google, YouTube, Linked-In, Twitter, Face-Book or ZoomInfo.
All relevant online activities begin and end with keywords … this is how things are found online.
Further, measuring or tracking the performance of keywords and continually researching new trends in keywords is an ongoing process critical to consistent, long term online success. Keyword research provides the first important blueprint to guide your onsite and offsite content focus. Knowing which terms are being searched, and in what volume, gives you a huge advantage … you actually know where to go and what to focus on. Similarly, knowing which keywords are converting provides you additional high value information; you can leverage your content based on this information. You can further focus your keyword research to find similar terms that are more likely to succeed.
There are many tools available to help you do quality research online for your keywords. Of course, contact us and we will be happy to help.
Arthur Cooper
February 19, 2009