by Arthur Cooper
Well, we all saw the latest example of Capitalism at its worst this past week with the demise of Lehman Brothers, the bail out of Fannie and Freddie, and the $85 Billion Government line of credit for AIG. Stock prices went through violent convulsions with record swings involving almost 1,500 points in the Dow. What a ride!
In March of 2,000, greed reached its max and a long bear market ensued which continues to this very day. Including inflation, even the Dow high over 14,000 in 2007 does not equal the highs of March 2000. This is strikingly similar to the 1966-1982 period where the Dow travelled between 600 and 1,050. I don’t think this time is any different and we are probably only in the 5th or 6th inning of this “down time” in market psychology and the equity markets itself.
So what do you do? I say stick to your knitting; if you own your own business as I do, continue to invest and build upon your profit model. Execute all aspects of your business; optimize sales, marketing activities, and all aspects of your operations. The best investment you can make these days is in yourself. You are the best person to control your own destiny. Passive investments such as common stocks are an important piece of a very long term strategy for wealth creation and retirement. However, the markets are going to go through their long and sometimes painful cycles. So, control only what you can reasonably control … your personal business and career opportunities.
Consider internet marketing services to promote your business to become visible and relevant online and with the searching public. By becoming highly visible for Google organic rankings for those keywords that are the most relevant to your business has demonstrably the best return for your business. Think about it; your customers come to you through their own effort and click on your listing only because Google has ranked as among the most relevant as targeted by the term used in the search. What more powerful means can you get to reach the most motivated in your marketplace?