Sometimes a simple analogy goes a long way towards explaining how things work. Search Engines and Search Engine Marketing are often times confusing to consumers and businesses alike. What is Search Engine Marketing? How does it work? What can it do for my business?
Anyone who has gone to the grocery store knows that it all works pretty much the same way as it always has. You go to the supermarket with a shopping list or the list is memorized in your head. You go up and down the aisles selecting the items you desire. After you’re done, you go to the checkout line and you bag and pay.
While this is a very orderly process, have you ever thought about the products you selected vs. the products you didn’t select? Why did you buy those products and not others? The grocery store knows this and the food manufacturers and distributors know this too. They know and you may know as well that it is mainly “steered” by shelf space or shelf location. What few may recognize is that in the back offices of the grocery store and meetings in other nearby locations, there is a marketing war going on; it’s all about shelf space. The manufacturers and distributors seek the best shelf space, the best location in the store and on the shelves or in a strategic location on the floor and in the aisles. We are talking ferocious competition to achieve the best locations in the store. It’s simple; they seek to be found, noticed, picked up and purchased simply by catching your eye.
Search Engine Marketing is the successful and ever ongoing war to achieve top rankings in the biggest online markets of Google, Yahoo and MSN. First page listings are the desired shelf space of all savvy online marketers. Just as in the grocery store an intense war is fought daily to compete successfully to win the attention, the notoriety and the ultimate relevancy score in the eyes of The Google. Getting the eye of the buyer, precisely when they are ready to buy … occurring daily at your nearby grocery store and at your fingertips through Google.
Whether it is PPC Advertising or Organic Search Engine Optimization or SEO, these are the avenues to the consumer. Online, the consumers don’t want to take the “scenic route” … they want main street and that is defined as the first page of a relevant Google Search.
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Google Search Rankings and the Grocery Store
Sometimes a simple analogy goes a long way towards explaining how things work. Search Engines and Search Engine Marketing are often times confusing to consumers and businesses alike. What is Search Engine Marketing? How does it work? What can it do for my business?
Anyone who has gone to the grocery store knows that it all works pretty much the same way as it always has. You go to the supermarket with a shopping list or the list is memorized in your head. You go up and down the aisles selecting the items you desire. After you’re done, you go to the checkout line and you bag and pay.
While this is a very orderly process, have you ever thought about the products you selected vs. the products you didn’t select? Why did you buy those products and not others? The grocery store knows this and the food manufacturers and distributors know this too. They know and you may know as well that it is mainly “steered” by shelf space or shelf location. What few may recognize is that in the back offices of the grocery store and meetings in other nearby locations, there is a marketing war going on; it’s all about shelf space. The manufacturers and distributors seek the best shelf space, the best location in the store and on the shelves or in a strategic location on the floor and in the aisles. We are talking ferocious competition to achieve the best locations in the store. It’s simple; they seek to be found, noticed, picked up and purchased simply by catching your eye.
Search Engine Marketing is the successful and ever ongoing war to achieve top rankings in the biggest online markets of Google, Yahoo and MSN. First page listings are the desired shelf space of all savvy online marketers. Just as in the grocery store an intense war is fought daily to compete successfully to win the attention, the notoriety and the ultimate relevancy score in the eyes of The Google. Getting the eye of the buyer, precisely when they are ready to buy … occurring daily at your nearby grocery store and at your fingertips through Google.
Whether it is PPC Advertising or Organic Search Engine Optimization or SEO, these are the avenues to the consumer. Online, the consumers don’t want to take the “scenic route” … they want main street and that is defined as the first page of a relevant Google Search.
Related posts: