Today we learned that Microsoft’s bid for Yahoo is a thing of the past. Jerry Yang thinks he should get $38 a share and apparently Steve Ballmer at Microsoft won’t budge from his initial offer of $31, although some suggest that Microsoft was willing to go to $33.
So now what?
It is widely believed that Yahoo has been seeking cooperative deals with Google and others to thwart the bid, potentially hostile. If Microsoft stays away, will they feel the same sense of urgency to make these types of relationships become reality? Any careful of analysis of Yahoo vs. Google doesn’t present a pretty picture for Yahoo when it comes to Search. Ask.com has already changed its business model considerably, from one that tried to actively compete with Google (“it’s the algorithm”). Yahoo sees its share of the search market stagnating and declining. It appears that some combination or further relationship with Google is “in the cards.”
Here is what is important for Search Engine Marketing Companies, Professionals and their clients. Google is king! There is little doubt that this will change for a considerable period of time … for as far as the eye can see. Whether Yahoo and MSN combine, stay separate or horse trade somehow with Google, the fact is that SEO professionals must stay focused on Google and “stick to their knitting.”
I say let’s keep it simple and straight forward. The present and future path to online search engine success lies in RELEVANCE. No matter what is going on in the boardrooms of Google, Microsoft or Yahoo, relevance in the eyes of the Google Spiders is what those seeking online success should be entirely focused on.
It’s all about generating great websites and great websites are all about great content and great content is all about presenting human friendly and spider friendly engaging and valuable content.
Remember, it’s all about the visitor. Google et al will take care of the rest.
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- The Search Engine Wars … Google, Yahoo and MSN
- Search Engines and Socialism
Search Engines and the Microsoft Yahoo Fiasco
So now what?
It is widely believed that Yahoo has been seeking cooperative deals with Google and others to thwart the bid, potentially hostile. If Microsoft stays away, will they feel the same sense of urgency to make these types of relationships become reality? Any careful of analysis of Yahoo vs. Google doesn’t present a pretty picture for Yahoo when it comes to Search. Ask.com has already changed its business model considerably, from one that tried to actively compete with Google (“it’s the algorithm”). Yahoo sees its share of the search market stagnating and declining. It appears that some combination or further relationship with Google is “in the cards.”
Here is what is important for Search Engine Marketing Companies, Professionals and their clients. Google is king! There is little doubt that this will change for a considerable period of time … for as far as the eye can see. Whether Yahoo and MSN combine, stay separate or horse trade somehow with Google, the fact is that SEO professionals must stay focused on Google and “stick to their knitting.”
I say let’s keep it simple and straight forward. The present and future path to online search engine success lies in RELEVANCE. No matter what is going on in the boardrooms of Google, Microsoft or Yahoo, relevance in the eyes of the Google Spiders is what those seeking online success should be entirely focused on.
It’s all about generating great websites and great websites are all about great content and great content is all about presenting human friendly and spider friendly engaging and valuable content.
Remember, it’s all about the visitor. Google et al will take care of the rest.
Related posts: