Author Archives: admin

Security Implications of Social Media

Aug132009By admin
We usually focus on the positives that social media can bring about, but right now we are going to hop to the other side of the fence for a bit and discuss some of the dangers that can arise via social media. Not too long ago, I was called out at work for something that was posted on my Facebook. It wasn’t anything offensive, just one of my friends happened to go on my profile while I was logged in, and put an unsettling status about me, which made my friends think that I put it about myself. Sure, it was all fun and games to my social circle, but when things like this get brought up at your place of business, it makes one think about the effects that social media can have on one’s life, safety, security, perceived character, and well being.
Posted in Social Media | Tagged , , , , , , , , , , , | 1 Comment

Yahoo and Bing Teaming up Against Google

Aug102009By admin
In a move to take some of the momentum away from Google, Microsoft has re-entered their negations with Yahoo. It could potentially “give Microsoft roughly 30 percent share of the online search market.” (AdAge, http://adage.com/digital/article?article_id=138138). For those of us in the search industry, this is some very significant news. What does this mean to internet marketing? and Will we have to make added effort in diversifying our PPC accounts? More importantly, will we no longer only worry about how visible we are in the eyes of Google?
Posted in Search Engines | Tagged , , , , , , , , | 1 Comment

Creative Ways to Use Twitter for Business

Jul242009By admin
Funny as it is, the idea from this blog was spawned by a question asked to me by my mother. She is a real-estate agent in Los Angeles, and asked me if she should use Twitter to help grow her business. Without hesitation I said, “Of Course!” There are many ways that business owners and those who are self-employed can use the power of Twitter to their advantage. Twitter provides us with a near limitless platform to reach people in real time; it is really unlike anything out there. From real estate agents, food vendors, book stores, to any business that provides products or services; Twitter can grant you access to a large number of potential customers who already have the intent to spend.
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Why Branding is Important – Bruno vs. Harry Potter

Jul242009By admin
Last Friday Sacha Baron Cohen’s new movie Bruno came out and topped box offices with a whopping $30.4 Million, only to see diminishing returns for the remainder of the weekend. It is unusual that a movie begins to drop just the day after, but in Bruno’s case it did. The newest installment of the Harry Potter series opened this past Wednesday with an unheard of $104 million worldwide, with more people expected to see it this coming weekend. Despite Bruno not having great success after its opening day compared to Harry Potter’s unrivaled success, both of these movies have one glaring commonality; both of these film’s online reviews were negative.
Posted in MARKETING | Tagged , , , , , , , , , , , , , | Leave a comment

5 Reasons to Get the New iPhone 3Gs

Jul142009By admin
My phone has been acting up lately. I don’t have a Smartphone, but desperately need to get one. I am stuck with a Samsung tailored to Metro PCS, and not a very good one at that. You can’t really beat the unlimited service and amazing prices, but I think it’s time for a change. I have stuck to my guns long enough now. I use to think that the phone craze would die out so I neglected to spend big on a cell phone. This was probably due to the fact that I am sort of anti-trend, and that my average phone life was less than 3 months. In spite of all this, I am extremely tempted to get the new iPhone 3Gs.
Posted in Apple | Tagged , , , , , , , , , , | 1 Comment

How to Use #Trending Topics for Marketing

Jul142009By admin
Twitter’s trending topics are the top ten keywords that are being tweeted at that time. Recently MJ has been a leading trending topic. The trending topics range from anything that has been in current events such as #iranelections, to #hashtag keywords that people create to start a twitter-wide conversation with topics such as #truth or #lies. Not all trending topics are #hastags, for example, the few non #hashtag trending topics right now are Chuck Norris, Michael Jackson, Harry Potter, Pirates, Sotomayor, and Bruno. Side Note: Hashtags are tags preceded by the “#” symbol and are generally used by Tweeps who wish to follow what is being said about a particular subject whether or not you are actually following the Tweeps.
Posted in Twitter | Tagged , , , , , , , , , , , | 1 Comment

CNN Using Twitter to Report News in Iran

Jul012009By admin
The traditional media, CNN for one, had great difficulty getting reliable news subsequent to the controversial elections in Iran. This Theocratic and Totalitarian System has always controlled their traditional media including Radio, TV and even the internet to certain extents. So when major and tumultuous political and social events occur in a tightly controlled and restricted society, what is a major media outlet to do when they can’t get any of their journalists on the scene? Enter: Social Media
Posted in Social Media | Tagged , , , , , , , , , , , , | 1 Comment

Following Ashton

Jun152009By admin
As of now, Ashton Kutcher has over 2.4 million followers on Twitter and counting. He has the most followers out of any Twitter account, outpacing the next person (Ellen DeGeneres) by almost 300,000. If this is news to you, you're probably wondering how Ashton Kutcher, a so-so actor, became the most popular twitter personality. Yes he is a famous celebrity, but plenty of famous celebs have twitter accounts. Why has his grown exponentially; how, and what has he done to take advantage of this?
Posted in Twitter | Tagged , , , , , , , , , | 1 Comment

The Search Engine Wars … Google, Yahoo and MSN

May052009By admin
Google, Yahoo, MSN. These are all search engines that we have used at some point in our web-lives. In my experience, Yahoo used to be a major player in the Search Engine industry. I remember the day when I converted to Google; we all probably have a similar story. I was about in 8th grade; I was doing research for a project and was searching for something using Yahoo. My aunt came in the room and told me to use Google. Like anyone hearing the word "Google" I was perplexed, but she was a Berkley Grad so I saw her with some credibility. She told me that it gave smarter and better search results. Since that day I don't think that I have used Yahoo to search anything since.
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Pro Athletes Marketing Themselves on Twitter

Apr282009By admin
By this time, most of us are aware how great of a marketing tool Twitter can be for your company, website, product, and/or services. It's a great way to reach a wide range of people. Most professional athletes are already millionaires, so why are so many of them using Twitter to market themselves? You would be surprised what a little bit of micro blogging can do for an all-star.
Posted in Other | Tagged , , , , , , , , , , , | 2 Comments

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