Author Archives: Arthur

Arthur Cooper

Arthur

Arthur has over 30 years of successful business experience including Optimum7. He founded, and continues to own, ACTEL, a New Jersey public telecommunications service provider and consulting company since 1987. Arthur has an unparalleled success record in sales & marketing in the clinical laboratory equipment industry and health care services. In addition he has many years of success in sales and marketing in computer graphics including workstations, print servers and digital film recorders.

IPhone 3GS – Why I Love it!

After years of frustration with cell phones and PDAs, I can finally say that I have THE ONE. Not that IPhone is a well kept secret or that this is such a great revelation. However, I want to share my insights with our readers.
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How to Increase Organic Search Results

Unless you rank #1 on page 1 for all of your keywords you should be seeking to increase your organic search results. No, that isn’t even accurate; even if you are ranking #1 page 1 for everything you should still want to increase your organic search results - more on this part later.
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Good SEO vs. Bad SEO

Let’s keep this simple. Bad SEO isn’t SEO at all. Bad SEO is an imposter that simply doesn’t deal with the realities of SEO. Bad SEO preys upon the ignorance (lack of awareness) of those who seek online success looking for help. Some call this Black Hat SEO or Grey Hat SEO actually trying to make a distinction between some bad practice and others. Then there is White Hat SEO, a euphemism that simply means to us, the way it is supposed to be in the first place.
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Personalized Search and SEO

Based on recent trends, it appears that Personalized Search, long discussed and written about, is now really being deployed on a significant scale. This doesn’t mean that what I am about to share with you won’t again change and very soon as Google themselves are still testing the waters.This is a preview of Personalized [...]
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SES (Search Engine Strategies) New York Keynote Speaker – Guy Kawasaki

This was the first time I heard Guy Kawasaki speak. Frankly, I am so new to Twitter, I didn't even know he is kind of the "Twitter King" at least right now. Mr. Kawasaki is surely at the forefront of the many that are all atwitter about Twitter. He is currently the managing director of Garage Technology Ventures (early stage venture capital firm) as well as a columnist for Entrepreneur Magazine. He is also a co-founder of Alltop, a website magazine rack of sorts.
Posted in MARKETING, Other, Search Engine Optimization, Social Media, Viral Marketing, internet marketing | Tagged , , , | Leave a comment

Twitter Tips – Twips

If you are new to Twitter or you have just heard of Twitter, don't be too concerned ... yet! Twitter is a microblogging portal and it is exploding online.
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Business or Politics

22 years ago, I left corporate life to start my own business for one central reason. I couldn't handle the fact that decisions were made, often critical decisions, based on political considerations. In other words, what does the boss think I should think or what does his boss think I should think ... or I owe someone a vote on a project because that someone gave me their vote. In this environment, poor business decisions are inevitable because political turf and inter-office relationships were more important than the bottom-line business results of the company. It was my own living hell.
Posted in Politics, Small Businees, The Economy | Tagged , , , , | Leave a comment

Dear President Obama

Dear President Obama,I have written to you before through this blog and through your various websites. It is now 30 days since you were sworn in as our Chief Executive. While it is way too early to pass judgment, I have to say that what I have seen so far has dashed a great deal of hope for me and confirmed my fears.
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Keyword Research: It’s fundamental

Often, I speak with potential clients that clearly think that they know all of the keywords that they need to know about and, as a result, do not immediately see much value in keyword research. Some come to us saying that they only want to be optimized for one keyword. When asked why, I am told that it's the only keyword that has any value to them and they are sure it's the only keyword worth optimizing.
Posted in MARKETING, Online Marketing and Business, Other, Search Engine Optimization, Search Engines, Social Media, internet marketing | Tagged , , , | Leave a comment

About Optimum7

Optimum7 is an Internet Marketing Company based in Morristown, NJ with offices in Miami, FL. Our primary focus is helping small to medium sized businesses achieve online marketing success. Click to Contact Us