Author Archives: Duran

Duran Inci

Duran

Duran Inci is an Internet Marketing Expert with over 10 years experience in E-business, including all forms of lead generation (including Search Engine Optimization) and web promotion.

Originally from Izmir Turkey, Duran has built and managed all aspects of Internet Marketing & E-commerce operations including, e-business planning, analytics, network integration and strategic partnerships. Duran has a strong history of building revenues through effective e-commerce strategies.

The exceptional breadth of Duran’s technical skills ensures that Optimum7 clients have the best, most current tools available to maximize impact of their online marketing campaigns.

PUBCON: Internet Marketing Tools and Strategies

Nov302009By Duran
The Pubcon 2009 SEM Conference which was held in Vegas on November 9-14 covered many aspects of Internet Marketing. After I filtered out all the advertising / self-promotion noise, I came up with a couple of major and related developments regarding the Online Marketing Industry. Firstly, much more attention is now being paid towards revenue generation rather than hype or non-business claims of success. Also, the SEM Industry has sufficiently evolved to the point where marketers are genuinely focused on conversions, results and actual ROI.
Posted in SEM | Tagged , , , , , , , , , , | Leave a comment

Search Engine Optimization 101 – SEO Animation

Sep022009By Duran
We have had many issues in describing Search Engine Optimization and how the ranking system on Google works to business owners in the past. Therefore, we created this animation as the first step towards explaining SEO to beginners.Tell us what you think. -Duran InciPermanent link to this post (46 words, [...]
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Google Local Search and How It Affects Small Businesses

May282009By Duran
You have probably noticed the fact that most searched now bring up local business results on Google SERPs (Search Engine Results Pages) even if you do not put the location in the search query. Now, if you are asking the question, "Why are the local results showing up if I did not search for anything local?" you are asking the wrong question. The right question would be; "Why do I not show up in that list?"
Posted in Online Marketing and Business, The Economy | Tagged , , , , , , , , | Leave a comment

Twitter and Spam

May282009By Duran
The growth of Twitter in the past two years is remarkable. Who would have thought that the universe could fit into 140 characters and the online social society would embrace such a questionable approach to communication? While nobody can really give specific answers to these questions, Twitter keeps growing. It’s still adding 10 million unique browsers a month. Twitter has now surpassed Digg, LinkedIn, NYTimes and even Bebo. Those stats do not even take into account those who are tweeting by cell phone. So, where is all this growth headed?
Posted in Social Media | Tagged , , , , , , , , , , , | Leave a comment

How Do I Get to the Top of Google?

May282009By Duran
I want to go back to some basics in SEO today. We usually deal with more advanced aspects of online marketing. However, recently we see more and more that basics really do matter when it comes to new websites and URLs.
Posted in Search Engines | Tagged , , , , , , , , | 2 Comments

Was Google Down or Hacked Yesterday?

May152009By Duran
When I tried to access Google yesterday at about 10:30 AM EST in Miami FL, it loaded very slowly and none of the links were functioning. I experienced the same slowness on Gmail and Adwords. I have been using Google since 2001 and this is the first time this has happened.
Posted in Search Engines | Tagged , , , , , , , , | Leave a comment

Does Google See It All?

May142009By Duran
No one really knows what exactly Google is thinking and doing. The industry has its assumptions, data and case studies of how we think Google behaves and operates. Other than what they release in their corporate profile and the blogs of brains such as Matt Cutts and Avinash, we can only rely on our data and what we know actually works.
Posted in Social Media | Tagged , , , , , , | Leave a comment

When Do Companies Stop Marketing: Success or Suicide?

Jan112009By Duran
It's no question that marketing is the first department to lose in economic downturns. Companies have already started cutting marketing jobs, canceling sponsorships, and scaling down budgets. While we all understand the necessity and the reasons behind it, I want to write about how big companies with unlimited resources freak out in a recession and lose opportunity.
Posted in MARKETING, Small Businees, The Economy | Tagged , , | Leave a comment

Mobile Marketing Using Applications

Jan072009By Duran
It's unbelievable how the development of certain innovations significantly impacts the way we live and do business. If we mentioned anything Mobile in 2000 and asked business owners and executives to invest in the concept, most would have raised eyebrows.
Posted in Internet Usage, MARKETING, Search Engines, Social Media, Technology / Equipment, internet marketing | Tagged , , , , | Leave a comment

Managing Your SEO Staff

Jan062009By Duran
There can be no question that the SEO process gets harder each day as technology advances and Google ups its game by introducing more ways to measure relevancy with its Search Technology. How do we as marketers, keep up with the changes and advancements, and make sure that we stay on top of our staff to improve their skills?
Posted in MARKETING, Search Engine Optimization, internet marketing | Tagged , , , , , , | Leave a comment

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