Author Archives: Jani Seneviratne
How to Write Stellar Copy for Your Homepage
Think of your homepage as the first impression customers have of your business… Think of your homepage as the first opportunity you have to make a sale… Think of your homepage as the gateway to the rest of your website… Many business owners, however, are still making the unfortunate mistake of hiring an expensive web [...]
Posted in Copywriting Tagged call to actions, copywriting, homepage, SEO Copywriting, web copy Leave a comment
WordPress Plug-in for SEO Copywriters
“InboundWriter and WordPress is a great marriage to help writers quickly create more relevant and SEO-friendly blog posts. The new InboundWriter for WordPress plug-in enables bloggers to optimize their posts as they type by streaming real-time search intelligence into a familiar interface, as well as providing automated guidance and interactive feedback.” - Social media expert [...]
Eyestrain Solutions for Internet Marketers
The possibility of implementing 10 hour working days has been a hot topic at Optimum7 for the past few weeks now. I’m still undecided as to whether or not I’m for or against the idea. While the thought of having Fridays free is appealing, my health does come first. As an SEO copywriter, I spend [...]
We’re attending SES New York 2012!
Co-Founder and COO of Optimum7, Duran Inci, is attending SES New York 2012 this week. SES New York is held at The Hilton, New York from March 19-23rd. The conference is part of a series of conferences held by SES Conference & Expo, the leading global event series in the Internet marketing industry for the [...]
Pros and Cons of Using Pinterest for Online Marketing
So, I stumbled across an article last week in The Washington Post titled Addicted to a Web site called Pinterest: Digital crack for women. The title alone was enough to grab my attention. My colleagues then suggested that I write an article on Pinterest and Photoshop an image of myself with a crack pipe and [...]
Copywriting Best and Worst Practices – A Response to David Ogilvy