Author Archives: Jani Seneviratne

Jani Seneviratne

Jani believes that at the heart of every successful Internet marketing campaign is strong copy. She works alongside Nelson as an SEO copywriter to create copy that informs, persuades, entertains and connects. Whilst completing her combined bachelor’s degree in communications and international studies at the University of Technology, Sydney, Australia, she also interned as a copywriter for Lead Creation. The internship strengthened her researching, editing, writing, proofreading and SEO skills. She learned how to build and maintain client relationships. Jani also completed one year of student exchange at the University of Miami, Florida in 2010. She knew she’d be back! The following summer, she flew back to Miami to intern with the marketing and public relations department of the Miami Children’s Hospital, a world leader in pediatric healthcare as well as MeetOnCruise, a social network for cruisers. The internships gave her valuable insight into the world of PR and social media platforms. After graduation, she returned to live and work in Miami and now contributes to our growing and successful team.

Copywriting Best and Worst Practices – A Response to David Ogilvy

In 1955, David Ogilvy (1911-1999) otherwise known as the “Father of Advertising” wrote a letter to a Mr. Ray Calt regarding his work habits as a copywriter. Although Mr. Ogilvy is no longer with us, his legacy continues to live on today in the advertising industry. His letter sheds invaluable insight into copywriting practices in [...]
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How to Write Stellar Copy for Your Homepage

Think of your homepage as the first impression customers have of your business… Think of your homepage as the first opportunity you have to make a sale… Think of your homepage as the gateway to the rest of your website… Many business owners, however, are still making the unfortunate mistake of hiring an expensive web [...]
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WordPress Plug-in for SEO Copywriters

“InboundWriter and WordPress is a great marriage to help writers quickly create more relevant and SEO-friendly blog posts. The new InboundWriter for WordPress plug-in enables bloggers to optimize their posts as they type by streaming real-time search intelligence into a familiar interface, as well as providing automated guidance and interactive feedback.” - Social media expert [...]
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Eyestrain Solutions for Internet Marketers

The possibility of implementing 10 hour working days has been a hot topic at Optimum7 for the past few weeks now. I’m still undecided as to whether or not I’m for or against the idea. While the thought of having Fridays free is appealing, my health does come first. As an SEO copywriter, I spend [...]
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We’re attending SES New York 2012!

Co-Founder and COO of Optimum7, Duran Inci, is attending SES New York 2012 this week. SES New York is held at The Hilton, New York from March 19-23rd. The conference is part of a series of conferences held by SES Conference & Expo, the leading global event series in the Internet marketing industry for the [...]
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Pros and Cons of Using Pinterest for Online Marketing

So, I stumbled across an article last week in The Washington Post titled Addicted to a Web site called Pinterest: Digital crack for women. The title alone was enough to grab my attention. My colleagues then suggested that I write an article on Pinterest and Photoshop an image of myself with a crack pipe and [...]
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About Optimum7

Optimum7 is an Internet Marketing Company based in Morristown, NJ with offices in Miami, FL. Our primary focus is helping small to medium sized businesses achieve online marketing success. Click to Contact Us



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