Author Archives: Melissa

Nintendo DSi XL: Another E-book Reader?

I must confess, I do not have a Nintendo DS, but I have friends who do and I must admit it’s a cool little product. With the integration of gaming, Wi-Fi connectivity, and a camera, the only thing this device was missing was eBook functionality. Being released later on this month is the Nintendo DSi XL, with a built-in library of 100 Classic Books.
Posted in new technology | Tagged , , , , , | 1 Comment

The Smartphone that Is Environmentally Smart: The Samsung Blue Earth

In February, Samsung revealed the first solar powered touch-screen Smartphone made of recycled plastic water bottles. Not only is the phone and its charger made from recycled materials, but it has a solar panel in the back of the handset cutting down the time you will need to actually plug the phone in to an outlet to charge. Even the packaging for the phone is made of recycled paper; just in case you were wondering. There are tons of articles about the phone on the internet, but I was interested in noting who will use this phone and the reactions of consumers to this new product.
Posted in Smart Phones | Tagged , , , , | 1 Comment

Get Informed with the White House YouTube Channel “Citizen Tube”

A while back I wrote a blog on the best websites to learn about healthcare reform. The websites mentioned were official sites with lots of information from both sides of the political spectrum. But what would be better than hearing it directly from the horse’s mouth? I’m not sure how many American citizens know about the White House-backed YouTube Channel called Citizen Tube. The issues surrounding Healthcare Reform have not gone away and today (Thursday, February 25th), the White House streamed a live feed of the bipartisan healthcare reform debate.
Posted in Politics | Tagged , , , , | Leave a comment

Yahoo and Bing Come Together For a Better Search

Google has really been giving the search world a one-two punch with daily developments for user interaction. Both MSN Live Search (now known as Bing) and Yahoo have re-invented their search platforms, but Google is still on the up-and-up and maintaining firm control in the search market. To cut costs and raise revenues the two other search engines have joined forces. Now that they have gotten together, what shall we call this duo? YaBing!? I hope it catches on!
Posted in Search Engines | Tagged , , , , | 2 Comments

Proof of Print in the iPad: The Wired Magazine App

Apple created a huge buzz and a sense of mystery and anticipation for the iPad, but it ultimately fell victim to mixed reviews. Most headlines about the iPad pinned the product against the Kindle by Amazon. I was one of those consumers that were not very motivated by the new product, but then I saw the new application released by Wired Magazine and I quickly saw how this product will play a big role in being a game changer in the print industry.
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Vancouver Winter Olympics Online Coverage

Can’t get to a TV to watch the Winter Olympics? Online, there are some websites that are doing a great job of covering the Olympics with up-to-the-minute coverage and organized information. These sites have designed their pages for great user interactivity and have the most up-to-date feeds. I will go through each site and let you know, which one has unique information that the others do not have.
Posted in international marketing | Tagged , , , , | Leave a comment

Can Digg Help Toyota Do Some Damage Control?

Toyota has really had a fall from grace in recent weeks. The tremendously successful Japanese auto company has significant market share in the United States, previously with a flawless reputation for dependable cars. Companies like Toyota made buying Japanese cars a better choice than looking to our own American car companies. The torrent of car recalls, followed by weak executive statements has certainly put Toyota on the defensive; what steps can be taken to rebuild the reputation of this great car company.
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CBS Super Bowl Commercial Controversy

Hold on to your propaganda pamphlets, this post is going to be controversial! Trying to hold my tongue as much as possible (no pun intended), I’m going to give you the break down on the gay rights and anti-abortion commercial scandal surrounding CBS’s Super Bowl ads. We all know that buying ad space for the Super Bowl is big money. When CBS chooses to reject an ad from playing, that is big news.
Posted in advertising | Tagged , , , , | 2 Comments

The Pepsi Refresh Project

Pepsi Cola has been a long running staple in the Super Bowl commercial lineup. 23 years to be exact. But for the 2010 Super Bowl, Pepsi’s famous commercials will be M.I.A. Pepsi Co Inc is a parent company to Frito Lay, which will air a Doritos commercial, but now the cola company is focusing on the Pepsi Refresh Project, an online cause marketing campaign that will fund grants for philanthropic efforts.
Posted in Cause Marketing | Tagged , , , , , | 2 Comments

Dominos Pizza Makes an Honest Pie

Okay, so the internet is an ever expanding medium and the importance of internet marketing is growing by the day, but T.V. is still the king of the hill in consumer advertising. Has anyone caught the latest Domino’s commercial? Their new ad unveils a new marketing strategy that seems honest and refreshing.Domino’s pizza had a [...]
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