Category Archives: Cause Marketing
We shop. That’s just what we do. Whether we are taking a trip to the grocery store, stopping off to get a little gas, picking up a shirt or purchasing a new pair of shoes, at some point or another we are all shoppers. If you tend to be an impulse buyer, like myself, you [...]
Pepsi Cola has been a long running staple in the Super Bowl commercial lineup. 23 years to be exact. But for the 2010 Super Bowl, Pepsi’s famous commercials will be M.I.A. Pepsi Co Inc is a parent company to Frito Lay, which will air a Doritos commercial, but now the cola company is focusing on the Pepsi Refresh Project, an online cause marketing campaign that will fund grants for philanthropic efforts.
The devastation that rocked the country of Haiti has touched many, and has lead to a major outcry of support among many organizations. Thus far, over $5 Million dollars has been raised via the text messaging initiative that asks cell phone users to text HAITI to the number 90999. Sadly, along with the positive efforts there are many scams out there taking advantage of the endeavors of many organizations. This blog post is to help those of you looking to find a safe place to donate and have your funds reach the people you are attempting to reach.