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Copywriting Best and Worst Practices – A Response to David Ogilvy

Aug012012By
In 1955, David Ogilvy (1911-1999) otherwise known as the “Father of Advertising” wrote a letter to a Mr. Ray Calt regarding his work habits as a copywriter. Although Mr. Ogilvy is no longer with us, his legacy continues to live on today in the advertising industry. His letter sheds invaluable insight into copywriting practices in [...]
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How to Write Stellar Copy for Your Homepage

May152012By
Think of your homepage as the first impression customers have of your business… Think of your homepage as the first opportunity you have to make a sale… Think of your homepage as the gateway to the rest of your website… Many business owners, however, are still making the unfortunate mistake of hiring an expensive web [...]
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10 Books Every Copywriter Should Read

May032012By
There are plenty of book recommendations out there for writers, but there’s something inherently different about writing and copywriting, namely your audience. A copywriter must have a creative drive, passion and tenacity that go into every piece and make it connect with a specific audience. You could take all the courses and seminars you want, [...]
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