Category Archives: international marketing

Vancouver Winter Olympics Online Coverage

Feb192010By Melissa
Can’t get to a TV to watch the Winter Olympics? Online, there are some websites that are doing a great job of covering the Olympics with up-to-the-minute coverage and organized information. These sites have designed their pages for great user interactivity and have the most up-to-date feeds. I will go through each site and let you know, which one has unique information that the others do not have.
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Photoshop Use in Advertising

Oct062009By Melissa
It’s very rare to see a printed advertisement anywhere in the US that does not contain individuals that have been digitally altered through Photoshop or another photo editing software. Playboy, the legendary American men’s publication claims they are one of the only publication that does not use “airbrushing” in their photography.
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How to Use Necessity and Innovation to Increase Sales

Nov032008By Duran
There's a limit to how much and for how long a company or a market can grow. Sooner or later, an industry will hit a ceiling in terms of sales. While you cannot think that you can possibly sell to more people, innovation and product development comes into play and creates new opportunities. This is exactly what Heinz has been doing. Heinz has expanded its company and increased sales by becoming a leading product innovator. These new products have led to increased sales, as well as new markets.
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MARKETING OPPORTUNITIES IN INTERNATIONAL EVENTS

Nov032008By Duran
In an article I read in the Wall Street Journal last week, I realized how important international events are for companies for branding and marketing purposes. Mars has been attempting to increase the advertisement efforts of their candies in China for years. The deal went through when they declared Snickers to be the Beijing Olympic Game's official chocolate in Summer 2008. They also targeted a specific consumer target, which helped them produce different strategies and gain insights into consumer feelings.
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