Category Archives: MARKETING

Balloon Boy Publicity Stunt

Oct222009By shervin
Due to the heavy increase in competition over the years, marketers, advertisers and PR practitioners have begun to use drastic measures to set themselves apart and gain attention. The problem is many of the techniques used are extreme and often offensive and distasteful. Has marketing become so difficult that people have to resort to extreme cries for attention to sell a product or service?
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Conan O’Brien is Googling with the Stars

Aug052009By Melissa
I’m thrilled that Conan O’Brien is the new Tonight Show host. He really induces the much needed LOL’s after a long day. Last night as I faithfully tuned in to NBC to catch his show, I noticed for the second night in a row that Bing is one of the show’s sponsors running at least one commercial during each commercial break. As I began to write that observation down in my notepad, the show comes back on and Conan introduces a segment called “Googling with the Stars”. This blew me away; this is a huge and significant product placement advertisement for Google.
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Why Branding is Important – Bruno vs. Harry Potter

Jul242009By admin
Last Friday Sacha Baron Cohen’s new movie Bruno came out and topped box offices with a whopping $30.4 Million, only to see diminishing returns for the remainder of the weekend. It is unusual that a movie begins to drop just the day after, but in Bruno’s case it did. The newest installment of the Harry Potter series opened this past Wednesday with an unheard of $104 million worldwide, with more people expected to see it this coming weekend. Despite Bruno not having great success after its opening day compared to Harry Potter’s unrivaled success, both of these movies have one glaring commonality; both of these film’s online reviews were negative.
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Good SEO vs. Bad SEO

May052009By Arthur
Let’s keep this simple. Bad SEO isn’t SEO at all. Bad SEO is an imposter that simply doesn’t deal with the realities of SEO. Bad SEO preys upon the ignorance (lack of awareness) of those who seek online success looking for help. Some call this Black Hat SEO or Grey Hat SEO actually trying to make a distinction between some bad practice and others. Then there is White Hat SEO, a euphemism that simply means to us, the way it is supposed to be in the first place.
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SES (Search Engine Strategies) New York Keynote Speaker – Guy Kawasaki

Mar292009By Arthur
This was the first time I heard Guy Kawasaki speak. Frankly, I am so new to Twitter, I didn't even know he is kind of the "Twitter King" at least right now. Mr. Kawasaki is surely at the forefront of the many that are all atwitter about Twitter. He is currently the managing director of Garage Technology Ventures (early stage venture capital firm) as well as a columnist for Entrepreneur Magazine. He is also a co-founder of Alltop, a website magazine rack of sorts.
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Search Engine Marketing Industry – In denial?

Mar292009By admin
This is the first in a series of posts that I will be making to offer my reflections on The SES (Search Engine Strategies) Conference in New York last week. The 3 day agenda included 5 tracks of presentations and discussions as follows:
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Keyword Research: It’s fundamental

Feb192009By Arthur
Often, I speak with potential clients that clearly think that they know all of the keywords that they need to know about and, as a result, do not immediately see much value in keyword research. Some come to us saying that they only want to be optimized for one keyword. When asked why, I am told that it's the only keyword that has any value to them and they are sure it's the only keyword worth optimizing.
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Why Blogs Matter for a Business Website

Feb192009By Arthur
We have written repeatedly, yes exhaustively, about the importance of “content” to generate high rankings and the ultimate traffic. Blogs are a great way to create the great weekly, better yet, daily habit of writing about something that will be of interest. Your blogposts can be about something directly or indirectly related to your business. It can really be about anything, that is, within reason.
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Capitalizing on Super Bowl Marketing

Feb012009By admin
The Super Bowl is always an event that we all look forward to. Even if you don't enjoy sporting or competitive events, every one still finds themselves captivated in the festivities. Whether it is the super bowl parties, the grocery store savings, the massive amount of gambling, or you simply enjoy watching the commercials, the Super Bowl has something for everyone, including marketers.
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Prospect Management for New Mac Users

Jan252009By Arthur
If you are in Sales and are new to the Mac, you probably have been a bit frustrated with what is available for Sales Prospect Management. I got my first Mac in February of 2007 and I love it. What is not to like? I use Parallels so that I can use Windows as well simply because I have to. There are a few programs that are either not offered on the Mac or the Mac version is just not nearly as robust, i.e. QuickBooks. I have used ACT! for contact management for many years and is really a great way to follow through on everything and track results.
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