Category Archives: Marketing and Advertising
Online Digital Marketing
It’s not enough to build the perfect website. Without effective digital marketing of your goods or services, if no one sees your site, how will you drive home sales? Essential to today’s Internet success is the ability to effectively market your site through several different avenues.
Marketing Trends of 2010
In 2009 many companies seemed to be eating humble pie. Many marketing strategies involved candor, owning up to mistakes, speaking directly to the customer, making promises and vowing to keep them. This was largely due to the economic situation in the past year and large corporations asking for bail out money. Many consumers became skeptical [...]
Posted in Marketing and Advertising Tagged marketing 2010, marketing strategies, Marketing Trends, refutation 2 Comments
The Tag Reader Application for Smartphones: Another Boost for Print Media
To save time and supplement my online shopping addiction, I subscribe to Lucky Magazine, which targets working women in their 20’s and 30’s, advertising page after page of products. To be more exact, it is a special interest magazine that is all about shopping and style. It works like a monthly catalog that features purchase information on everything from the hottest peep-toe to pumps to the best new makeup products.
Posted in Marketing and Advertising Tagged applications, digital information, ereader, Lucky, magazines, media convergence, Smart Phones, tag reader Leave a comment
Dominos Pizza Makes an Honest Pie
Okay, so the internet is an ever expanding medium and the importance of internet marketing is growing by the day, but T.V. is still the king of the hill in consumer advertising. Has anyone caught the latest Domino’s commercial? Their new ad unveils a new marketing strategy that seems honest and refreshing.Domino’s pizza had a [...]
Posted in Marketing and Advertising Tagged commercials, Dominos Pizza, marketing strategies 4 Comments
Companies Using Cause Marketing
The economic downfall has changed the way most of us feel about spending money. There are several kinds of consumers, but generally most have become more conservative whether they are watching their pennies or at least adjust their budgets accordingly. The desire to be more conservative comes from either not having enough, being worried about the economy, or feeling guilty about overspending when others have so little.
McDonalds Advertises Their Free Wi-Fi