Category Archives: Marketing and Advertising
We all know that McDonalds has a huge marketing and advertising budget that allows them to be a leader when it comes to advertising trends. They have a number of memorable commercials that date back fifty to sixty years, but for the first time, McDonalds has begun to run commercials that announce their free Wi-Fi service. I understand this might not come as a surprise to some but this is an important commercial because they are the first in the fast food industry or in the restaurant business to do so.
It’s not enough to build the perfect website. Without effective digital marketing of your goods or services, if no one sees your site, how will you drive home sales? Essential to today’s Internet success is the ability to effectively market your site through several different avenues.
In 2009 many companies seemed to be eating humble pie. Many marketing strategies involved candor, owning up to mistakes, speaking directly to the customer, making promises and vowing to keep them. This was largely due to the economic situation in the past year and large corporations asking for bail out money. Many consumers became skeptical [...]
To save time and supplement my online shopping addiction, I subscribe to Lucky Magazine, which targets working women in their 20’s and 30’s, advertising page after page of products. To be more exact, it is a special interest magazine that is all about shopping and style. It works like a monthly catalog that features purchase information on everything from the hottest peep-toe to pumps to the best new makeup products.
Okay, so the internet is an ever expanding medium and the importance of internet marketing is growing by the day, but T.V. is still the king of the hill in consumer advertising. Has anyone caught the latest Domino’s commercial? Their new ad unveils a new marketing strategy that seems honest and refreshing.Domino’s pizza had a [...]
The economic downfall has changed the way most of us feel about spending money. There are several kinds of consumers, but generally most have become more conservative whether they are watching their pennies or at least adjust their budgets accordingly. The desire to be more conservative comes from either not having enough, being worried about the economy, or feeling guilty about overspending when others have so little.