Category Archives: MySpace
So, apparently MySpace is up for sell. I almost forgot MySpace even existed until this news hit today so forgive my shock to learn that the decision makers are NOW selling it. In an earnings call today, News Corp COO Chase Carey stated “now is the right time…the plan to allow MySpace to reach its full potential may be best achieved under a new owner” Now? Really? Why now? I wonder. It is no secret that MySpace has long been a thing of the past. Facebook moved in, MySpace moved out, quickly. Apparently there have been several attempts to change formats, reconstruct staff and implement new strategies but it’s obviously been to no avail. These changes have been occurring over the course of years so again, why now?
It is pretty telling when the CEO of MySpace, Mike Jones, refers to his company, not as a social networking site, which most of us thought it is, but as, "one of the largest entertainment experiences on the Web."
The 2010 Grammy Awards was filled with wall to wall celebrities, spectacular performances, surprising appearances, shocking winners and most importantly marketing! There was the in-your-face outfit of Lady Gaga and the much anticipated performances by Beyonce, Drake, Green Day and Taylor Swift but, in between, were the extensive marketing efforts of the Grammy Awards.