Category Archives: Online Marketing and Business

NASA Bombs the Moon: Sparks a Bigger Fuss

Oct192009By shervin
NASA recently launched a satellite to the moon in an effort to find ice/water beneath the moon’s surface. That satellite aimed at a permanently shadowed region near the moon's south pole. Usually anything NASA does is found to be exciting and people can’t wait to see the results of their efforts. Well sadly for NASA, there was an overwhelming array of concerns in regards to their latest mission; some of which may be found as illogical and most, if not all, could have easily been better understood with information from NASA.
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Estee Lauder Takes Their Marketing Online

Oct172009By Melissa
When it comes to makeup, I still feel that print ads are very influential and effective in showcasing new products and looks. But even with successful print advertising, there has been a steady shift from flipping through a magazine to shopping and researching makeup trends online. Estee Lauder has embarked on a new marketing campaign that uses internet marketing as the center of their marketing strategy.
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Intuit Acquires Mint

Sep242009By Melissa
If you have an account on Mint.com then you probably agree with me that it is a great financial management site. When it comes to our personal financial management we sometimes dread crunching the numbers and most of us think it’s pretty boring. What I like about using the financial management system on Mint is [...]
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Multiple Media Multi-tasking

Sep242009By shervin
Reuters recently reported that Nielsen’s research shows “57 percent of TV viewers in the U.S. who have Internet access using both mediums at the same time at least once a month.” This comes as no surprise to me. It seems that whenever I’m watching TV I usually am on one or more social networking sites, or looking up some background information on a show.
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Is Facebook Stepping on Twitter’s Toes?

Sep212009By shervin
Mashable reported that Facebook just introduced the ability to tag your friends in status updates. This in itself was not the issue. It seems that they are using the “@” symbol which many feel is another version of Twitter’s @Mentions feature.
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Google Approved Websites for Affordable Fashion

Sep182009By Melissa
Fall is upon us and if you are into fashion, the coming of this fashion filled season is an exciting time and always a perfect excuse to update your wardrobe. As I flip through the pages of my fashion magazines, I could feel myself getting on the emotional rollercoaster where excitement meets disenchantment with the high costs of garments and accessories. Sometimes I think to myself, “What a tease!” Are common folk supposed to be able to afford all this stuff?
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Google Local Search and How It Affects Small Businesses

May282009By Duran
You have probably noticed the fact that most searched now bring up local business results on Google SERPs (Search Engine Results Pages) even if you do not put the location in the search query. Now, if you are asking the question, "Why are the local results showing up if I did not search for anything local?" you are asking the wrong question. The right question would be; "Why do I not show up in that list?"
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The Content Game Online

May062009By Arthur
Those of you familiar with Optimum7 are well aware how intense we are about CONTENT towards achieving top SEO performance levels.  This is because we cannot emphasize it enough; whether it is your website content, that is, your content that you see on your home page and all of the web pages that constitute opportunities [...]
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How Can Twitter Sustain Growth?

Apr302009By Melissa
Twitter is the realization of the term “a little birdie told me”.  If you’re not an @somebody, then you’ve probably at least heard about Twitter and tweeting. Some tweet insignificant details of their life. Others are trying to see what they can benefit from twitter as far as marketing their businesses and causes. Can they [...]
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Helping Your Clients Visualize the Benefits of SEO

Apr132009By Melissa
The field of SEO (Search Engine Optimization) is growing and is generating more buzz every day. Whether business owners have a website promoting their physical business location or the website itself is the business location, getting found is quickly recognized to be an important objective of the business. There is no doubt that most modern [...]
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