Category Archives: Search Engine Optimization

The Content Game Online

May062009By Arthur
Those of you familiar with Optimum7 are well aware how intense we are about CONTENT towards achieving top SEO performance levels.  This is because we cannot emphasize it enough; whether it is your website content, that is, your content that you see on your home page and all of the web pages that constitute opportunities [...]
Also posted in internet marketing | Tagged , , , , , , , | 1 Comment

Helping Your Clients Visualize the Benefits of SEO

Apr132009By Melissa
The field of SEO (Search Engine Optimization) is growing and is generating more buzz every day. Whether business owners have a website promoting their physical business location or the website itself is the business location, getting found is quickly recognized to be an important objective of the business. There is no doubt that most modern [...]
Also posted in Online Marketing and Business, Other, internet marketing | Tagged , , , | Leave a comment

Personalized Search and SEO

Apr082009By Arthur
Based on recent trends, it appears that Personalized Search, long discussed and written about, is now really being deployed on a significant scale. This doesn’t mean that what I am about to share with you won’t again change and very soon as Google themselves are still testing the waters.This is a preview of Personalized [...]
Also posted in internet marketing | Tagged , , , , , , | Leave a comment

Can a Model Use SEO to Her Advantage?

Mar312009By Melissa
SEO (Search Engine Optimization) is used by many web site owners to increase traffic, awareness, and revenue for their ecommerce sites. We can all agree that SEO is beneficial to many kinds of sites, but what about aspiring models and celebrities? How can their careers benefit from SEO? If your goal is getting to the top, [...]
Also posted in Online Marketing and Business, Social Media | Tagged , , , , , | Leave a comment

SES (Search Engine Strategies) New York Keynote Speaker – Guy Kawasaki

Mar292009By Arthur
This was the first time I heard Guy Kawasaki speak. Frankly, I am so new to Twitter, I didn't even know he is kind of the "Twitter King" at least right now. Mr. Kawasaki is surely at the forefront of the many that are all atwitter about Twitter. He is currently the managing director of Garage Technology Ventures (early stage venture capital firm) as well as a columnist for Entrepreneur Magazine. He is also a co-founder of Alltop, a website magazine rack of sorts.
Also posted in MARKETING, Other, Social Media, Viral Marketing, internet marketing | Tagged , , , | Leave a comment

Search Engine Marketing Industry – In denial?

Mar292009By admin
This is the first in a series of posts that I will be making to offer my reflections on The SES (Search Engine Strategies) Conference in New York last week. The 3 day agenda included 5 tracks of presentations and discussions as follows:
Also posted in MARKETING, Online Marketing and Business, Other, Search Engines, Social Media, internet marketing | Tagged , , , , , , | 9 Comments

How to Analyze a Website for SEO

Mar232009By admin
Website analyzation is key for a Search Engine Marketing Specialist. The ability to look at a website and figure out whether it has potential or not for your services is the first fundamental step in moving forward on a SEO project. I have created a step by step process on how to analyze a website.This is [...]
Also posted in Other, internet marketing | Tagged , , , , , | Leave a comment

How Important is Adding New Content to Your Site?

Mar232009By Melissa
In the game of Search Engine Optimization, there are several techniques or procedures that you learn as an SEM specialist to make a site more visible on search engines. As a site owner, it will soon become evident how important adding new content continuously to your site when you notice an increase in traffic volume. [...]
Also posted in internet marketing | Tagged , , , , | Leave a comment

What Does SEO Stand For?

Mar102009By Melissa
SEO is the acronym for Search Engine Optimization, an internet marketing strategy used by webmasters and online marketing specialists to make a webpage more visible in the organic search results. If a site is more visible in search results, the site will increase its traffic volume.
Also posted in Other, Politics, Sales, The Economy, Viral Marketing | Tagged , , , , | Leave a comment

Keyword Research: It’s fundamental

Feb192009By Arthur
Often, I speak with potential clients that clearly think that they know all of the keywords that they need to know about and, as a result, do not immediately see much value in keyword research. Some come to us saying that they only want to be optimized for one keyword. When asked why, I am told that it's the only keyword that has any value to them and they are sure it's the only keyword worth optimizing.
Also posted in MARKETING, Online Marketing and Business, Other, Search Engines, Social Media, internet marketing | Tagged , , , | Leave a comment

About Optimum7

Optimum7 is an Internet Marketing Company based in Morristown, NJ with offices in Miami, FL. Our primary focus is helping small to medium sized businesses achieve online marketing success. Click to Contact Us