Category Archives: Social Media

Can Digg Help Toyota Do Some Damage Control?

Toyota has really had a fall from grace in recent weeks. The tremendously successful Japanese auto company has significant market share in the United States, previously with a flawless reputation for dependable cars. Companies like Toyota made buying Japanese cars a better choice than looking to our own American car companies. The torrent of car recalls, followed by weak executive statements has certainly put Toyota on the defensive; what steps can be taken to rebuild the reputation of this great car company.
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Using Social Media for Relationship Marketing

Trying to acquire new customers is more costly than keeping the ones you already have. Relationship marketing is geared towards customers that are the most valuable for your business. These customers expect great customer service and want to feel like they have some kind of relationship with the company in hopes that the company will make them feel like a valued customer. In turn, these customers are usually the most loyal and will spread the word about your business. Let us hope you do not disappoint them.
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Sharing Digg Submissions through Facebook Connect

Quite a few months back, I considered myself a Digg rock star. Gee, aren’t I humble? I was not the most popular user, but I had the formula down packed for getting a story on the first page. To Digg’s defense, before the shouting function was turned off, it really wasn’t too much of a challenge to rank well.
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Twitter Tools for Marketing and Social Strategies

If you type “Twitter Tools” in a search query, you might be bombarded with tools that allow you to add followers to your Twitter account. A tool that helps you add random followers in large numbers might sound like a helpful tool, but I’m more interested in tools that can help me find out more [...]
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Trying to Stay Afloat: MySpace Acquires imeem

If you were a multi-million dollar company at the top of your industry and you suddenly dramatically fell off your high-horse, what would you be? Well, you’d probably be MySpace in this social media-crazed world that I’m not ashamed to say I am a part.
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Twitter Page Profile Tips

Whether you are already on Twitter or just starting out, this post will help you tweak your current profile for better results or help you start off on the right Twitter foot. By joining the Twitter community you are joining the revolution in real talk communication. If you are already on Twitter and have exchanged tweets with other Twitters, you can see why Twitter is so special. Other than just useless babble between Twitter friends, Twitter is incredibly powerful in so many ways. Being active in this community can open doors for a spectrum of opportunities and relationships you might not have considered were possible. Since most of the people you become friends with on Twitter will not meet you face to face, your profile is very important. Here are some tips to ensure you communicate your individuality beyond just your tweets.
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Effective Marketing with Twitter Trending Topics

Twitter has proven to be a very successful micro-blogging site that has revolutionized real time communication on the web. Those of us who work in the internet marketing industry took notice and quickly realized that a Google PageRank 9 site can be an asset and it can augment internet marketing efforts. For months now, individuals [...]
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New Twitter Lists & More Changes to Facebook

Recently Twitter added a new feature in the hopes of making the social site more user-friendly. “Twitter Lists” is a new way to organize like-minded tweeters into lists. This should be another step in the right direction for Twitter which may have reached a plateau in growth.
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Google and Twitter Merger

Google has definitely taken notice of Twitter’s user-friendly and real-time search. With the idea of a merger that can change the entire game for search engines, Google just may need to reevaluate how much it could gain from a deal with Twitter. If Google merges with Twitter it would be the second major search agreement Google has made with a social networking site after striking a deal with MySpace in 2006.
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The Ford Fiesta Movement Campaign is All about Social Media

If you are a business owner and you are still not convinced your company should have a presence in social media, then you need to think again. The Ford Motor Company, the world’s fifth largest automaker and an American company dating back to 1903 has launched a campaign called the “Fiesta Movement”. With the auto consumer trend starting to shift towards more gas efficient models, it makes sense that Ford is bringing back their infamous mini subcompact, the Fiesta. To market the Fiesta, Ford is using a newer form of internet marketing that uses social media as the platform for mass promotion.
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