Category Archives: Small Businees

Twitter Tips – Twips

If you are new to Twitter or you have just heard of Twitter, don't be too concerned ... yet! Twitter is a microblogging portal and it is exploding online.
Also posted in Online Marketing and Business, Social Media | Tagged , , , , | Leave a comment

Business or Politics

22 years ago, I left corporate life to start my own business for one central reason. I couldn't handle the fact that decisions were made, often critical decisions, based on political considerations. In other words, what does the boss think I should think or what does his boss think I should think ... or I owe someone a vote on a project because that someone gave me their vote. In this environment, poor business decisions are inevitable because political turf and inter-office relationships were more important than the bottom-line business results of the company. It was my own living hell.
Also posted in Politics, The Economy | Tagged , , , , | Leave a comment

Dear President Obama

Dear President Obama, I have written to you before through this blog and through your various websites. It is now 30 days since you were sworn in as our Chief Executive. While it is way too early to pass judgment, I have to say that what I have seen so far has dashed a great deal of hope for me and confirmed my fears.
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Why Blogs Matter for a Business Website

We have written repeatedly, yes exhaustively, about the importance of “content” to generate high rankings and the ultimate traffic. Blogs are a great way to create the great weekly, better yet, daily habit of writing about something that will be of interest. Your blogposts can be about something directly or indirectly related to your business. It can really be about anything, that is, within reason.
Also posted in internet marketing, MARKETING, Online Marketing and Business, Other, Search Engine Optimization, Search Engines | Tagged , , , , , , | Leave a comment

Prospect Management for New Mac Users

If you are in Sales and are new to the Mac, you probably have been a bit frustrated with what is available for Sales Prospect Management. I got my first Mac in February of 2007 and I love it. What is not to like? I use Parallels so that I can use Windows as well simply because I have to. There are a few programs that are either not offered on the Mac or the Mac version is just not nearly as robust, i.e. QuickBooks. I have used ACT! for contact management for many years and is really a great way to follow through on everything and track results.
Also posted in MARKETING, Sales | Tagged , , , , | Leave a comment

News Flash: The Surge Worked!!!

Today on Face the Nation, Bob Schiefer of CBS News Interviewed Vice President Joe Biden. Biden recently returned from a trip to Pakistan, Afghanistan and Iraq. During the interview, without any prompting or questioning from Schiefer, Biden said "... the surge has worked ..."
Also posted in Politics, The Economy | Tagged , , , , | Leave a comment

Maximize Productivity

With our economy struggling and our recession still intact, it is important that we make the best use of our time. These days time is money, and if time is wasted your value goes down. There are many ways where we can fully take advantage of our time and utilize it to the best of our abilities. There are many new and free tools that can help cut minutes and even hours out of our everyday routines so that we can focus on other tasks that require more cognitive and intellectual thought processes. Here are some of the tools that can really help you.
Also posted in Online Productivity, Other | Tagged , , , | Leave a comment

When Do Companies Stop Marketing: Success or Suicide?

It's no question that marketing is the first department to lose in economic downturns. Companies have already started cutting marketing jobs, canceling sponsorships, and scaling down budgets. While we all understand the necessity and the reasons behind it, I want to write about how big companies with unlimited resources freak out in a recession and lose opportunity.
Also posted in MARKETING, The Economy | Tagged , , | Leave a comment

The Economic Predictions for 2009

1.    Recession and even Depression 2.    Unemployment Rates of 10+ percent 3.    Dow Industrials of 5,000 4.    GDP of minus 5% or worse 5.    12 million receiving unemployment benefits 6.    Pre-packaged Bankruptcies in  the Auto Industry 7.    Major Retailers going out of business 8.    More Bailouts for financial institutions 9.    Housing prices falling another 30% [...]
Also posted in The Economy | Tagged , , , | Leave a comment

Obama: Our Nation Turns its Lonely Eyes to You

Dear President-Elect Obama: Well only 12 days to go. Are you ready to take on some of the biggest challenges in a generation?
Also posted in Other, Politics, The Economy | Tagged , , | Leave a comment
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About Optimum7

Optimum7 is an Internet Marketing Company based in Morristown, NJ with offices in Miami, FL. Our primary focus is helping small to medium sized businesses achieve online marketing success. Click to Contact Us



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