AT&T Acquires T-Mobile

What a big day for the telecommunications industry.  AT&T has just announced that they have bought T-Mobile USA for $39 billion worth of stock and cash.  T-Mobile USA, previously owned by Deutsche Telekom, seemingly stood at the forefront of the next wave of wireless communication with their 4G capability, but somehow couldn’t compete.  AT&T, although a trailblazing provider of the Apple iPhone, has struggled to maintain dominance since the introduction of the iPhone4 for Verizon.

Even beyond that, AT&T hasn’t been able to manage its’ own growth.  The company has had a hard time with delivering a network that is convenient to users.  The limitations of AT&T are what prompted this purchase.  By acquiring T-Mobile USA, AT&T stands to surpass Verizon as the nation’s largest wireless communications service provider.  AT&T is making it clear that they intend to be the most vital player in the telecom game.

Deutsche Telekom is undoubtedly relieved to shed T-Mobile USA for about $11billion less than what they initially paid for it in 2000.  Deutsche Telekom hoped that T-Mobile, then VoiceStream, would have become a force to be reckoned with in the US communications arena.  T-Mobile has yet to become profitable enough to justify that purchase.  In effect, this recent sale works out for both parties invovled.  AT&T becomes more relevant and capable of producing quality service while Deutsche Telekom removes a burdensome parasite that has been hindering its’ potential for growth.

There is a slight hitch however that could burst AT&Ts’ bubble.  AT&T needs regulatory approval before it can become the wireless giant it desires to be.  AT&T wants to be able to provide its customers with broadband service that is high-speed regardless of geographical area.  Unfortunately, AT&T has a reputation of dropping calls in certain metropolitan and rural areas.  Rather than develop the infrastructure needed to compete with Verizon, AT&T simply bought a company that would instantly improve their coverage ability and high-speed capabilities.  To get the coverage that AT&T needs to keep up with growing data demand, it would take several years and a lot of red tape to build the towers that are needed to develop their infrastructure.

To get approval, the AT&T and T-Mobile USA merger must not represent a monopoly in the wireless industry.  Right now there is speculation that this sale will mean that 75 percent of wireless phone users will be using a phone that falls under the AT&T umbrella.  This leaves other wireless service providers in a rough position because they are already low on the totem pole when it comes to popularity.

I am all in favor of mergers that make sense but not ones that leave consumers with limited choices.  Whenever big business completely controls the marketplace there is bound to be a problem down the road.  I appreciate that AT&T and T-Mobile have united to build a stronger service but this shouldn’t make it harder for consumers to utilize their options.  It will be interesting to watch this deal unfold and materialize.

Post to Twitter Post to Delicious Post to Digg Post to Facebook Post to Reddit Post to StumbleUpon

March 21, 2011

This entry was posted in Communication Technology and tagged , , , , , . Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

  •  

About Optimum7

Optimum7 is an Internet Marketing Company based in Morristown, NJ with offices in Miami, FL. Our primary focus is helping small to medium sized businesses achieve online marketing success. Click to Contact Us



Optimum7 - Best Internet Marketing Company
On Mark Bassil stated: "Optimum7 brought us to the first page for dozens of our most important keywords.
They didn’t stop there as they have significantly increased the conversion rate of our website. Their staff is clearly skilled and their follow through is unmatched.
Definitely one of the best internet marketing company."