Mobile Marketing Using Applications

It’s unbelievable how the development of certain innovations significantly impacts the way we live and do business. If we mentioned anything Mobile in 2000 and asked business owners and executives to invest in the concept, most would have raised eyebrows.

The introduction of the IPhone ignited a new wave of mobile technologies for businesses and consumers alike. I believe that, as marketers, we will leverage from these developments. Mobile Marketing is something businesses cannot ignore due to its burgeoning popularity internationally. In Europe, 20% of the population has some type of cellular device. With all the new applications and innovations, more users will buy smart phones and incorporate these devices into their daily lives. What better way to market then to target this sector!

The more we research, the more ways we will learn how to target this new segment of consumers. If you go to the Application Store for the IPhone, you will see the creativity in progress. You can install many applications that help you organize your financials, create a shopping list, count calories, and, of course, games to keep to keep you engaged and entertained. For example, just imagine cross-marketing different products from different industries to the same consumer.

A recent development was the introduction of the infamous game “SIMS” on the IPhone. For only $9.99, you can install SIMS on your IPhone and live in the cyber world as another character. Can you exist in 2 different universes at the same time? There are an estimated 20 million users of the IPhone in the world. Just imagine the possibilities.
With the introduction of the new blackberry Storm, PDA devices, and smart phones, the market will only get bigger as people continue to adapt to these technologies into their daily lives. If you still doubt the usefulness of mobile marketing, think again.

The question is, “What can you really do?” You might hear yourself saying “It’s not for every business or industry.” We would strongly disagree. Creativity will find a way to incorporate mobile applications to your marketing strategy. Even if it just means to have a mobile version of your website, it would be a good start. As communications get more complicated, new innovations will keep the industry alive and create ways for marketers to be involved in ways that they would never imagine. So get rid of your doubts and get in the game, there are only so many spots for new players.

-Duran Inci

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