All Star Marketing

Every year the NBA holds its annual All Star Weekend in various cities throughout the United States.  This year the event happens to be in Phoenix Arizona.  Of all the events, the Slam Dunk Competition is one that creates the most stir.  Many of the greats have taken the trophy home including Michael Jordan, Kobe Bryant, Dominique Wilkins, and Vince Carter.  It is always a great honor to be invited to these events.  This year, unlike years before, the last contestant will be chosen by an online voting contest held on NBA.com.

The 3 players to be voted on are rookies Russell Westbrook, Joe Alexander, and Rudy Fernandez.  My front runner to win this award is Joe Alexander of the Milwaukee Bucks.  The reason I have him winning over the other two has nothing to do with their game performances and high flying dunks, but out of the three Joe is the only one who has launched a pretty successful viral marketing campaign.

Not only does he have the same video highlights as the other contestants on NBA.com, but he has put out several YouTube videos and has created a website with other videos and links to the page where you can vote for him.  The site is www.seejoedunk.com.  He is currently ahead in the online polls, but the contest is still about a month and a half away.  The other two contestants have plenty of time to launch their own viral marketing campaigns.  With the success that Joe Alexander is having, my hunch is that they will.

February 18, 2010