Managing Your SEO Staff

There can be no question that the SEO process gets harder each day as technology advances and Google ups its game by introducing more ways to measure relevancy with its Search Technology. How do we as marketers, keep up with the changes and advancements, and make sure that we stay on top of our staff to improve their skills?

We all want to stay in the game, and the game has indeed been a challenge since Google’s inception in 2000. Despite many changes, new companies, and innovations, Google is still the leader in Search Technology. They are also the most innovative in their field.  Most importantly, they are profitable. How do you justify pricing YouTube and Facebook for billions of dollars when they do not even make money? Can you say the same for your own company or marketing operation? How valuable is your staff in the development of your company? Are they involved in the decision-making process regarding new innovations and technologies? Are you listening to them?

One of the most important factors in the development of a company is the commitment of its employees in the company’s success. Of course, you cannot create this commitment from thin air. People always need to be motivated and they need to see improvement. Therefore, as an owner or as an executive, you have to make sure that there’s always a means of discussion and an outlet for new ideas in the company. You are also responsible for the growth of the company, which is only possible through collaboration between management and your staff.  Here are some questions you should ask;

• Are you listening to your staff?

Everybody has ideas and thoughts. Sometimes they’re too risky and sometimes they’re just perfect. You would never know without asking your staff. Involve them in conversations regarding the company and the marketing process and listen. Nothing negative will come out of a productive discussion.

• Are you keeping your staff up to date on developments?

Daily tasks take up a lot of time and sometimes your staff might not have time to keep up with all the technology news and developments. Are you keeping them up to date? Are you up to date? Change is sometimes inevitable.  When it comes down to productivity, you should always find a way to stay on top of changes and developments.

• Do you have a way to double check?

You might assign certain tasks to your staff to be implemented. Always make sure there are milestones with firm due dates. This will make your process more effective. You should also implement a system to be able to double check if your staff is doing their work correctly. Are there any spelling errors or code errors? No matter what services you offer, you should stick to a project management system. Technology is hard enough without an effective automated system.

These are just a couple of ways to keep your staff in the loop when it comes to the welfare and development of your company. You have to make them understand that work needs to be done, but at the same time, show them that you are on the same team.  My last suggestion would be to NEVER overload your employees with work, make sure there’s time for ideas and innovation. Growth is not only a function of sales and a growing staff; it is also a function of well developed communication processes anchored by a strong project management system.

Duran Inci

Related posts:

1. To Outsource or not to Outsource? SEO and PPC Most Asked Question!
2. Conversion … When Great Web Design, Great SEO and PPC Aren’t Enough
3. Where Does the Real Innovation Come from?
4. Mobile Marketing Using Applications
5. Creating a Blog and Ideas