Comments on: Marketing in a Social World http://blog.optimum7.com/duran/marketing/marketing-in-a-social-world.html Internet Marketing And More... Tue, 16 Mar 2010 12:49:54 +0000 hourly 1 By: Kevin Phoenixhttp://blog.optimum7.com/duran/marketing/marketing-in-a-social-world.html/comment-page-1#comment-185 Kevin Phoenix Fri, 10 Jul 2009 05:56:35 +0000 http://sem-blog.optimum7.com/?p=125#comment-185 Most business owners are interested in the marketing benefits of using social media but become quickly confused because they are trying to build friends, create fan pages, set up Twitter accounts, set up LinkedIn profiles, etc. Are you beginning to see the mistake here? The business owner (interested in marketing) has begun a social media networking initiative and NOT a social media marketing initiative… They have been confused and have set down the wrong path from the start! One of the biggest mistakes that Internet marketers make is believing that they can launch a social media marketing initiative inside of social media networking environments (like Facebbook, Twitter, etc.) Social media marketing and social media networking are two VERY different initiatives. If you try to do one inside the other you are bound for disaster. Most business owners are interested in the marketing benefits of using social media but become quickly confused because they are trying to build friends, create fan pages, set up Twitter accounts, set up LinkedIn profiles, etc. Are you beginning to see the mistake here?

The business owner (interested in marketing) has begun a social media networking initiative and NOT a social media marketing initiative… They have been confused and have set down the wrong path from the start!

One of the biggest mistakes that Internet marketers make is believing that they can launch a social media marketing initiative inside of social media networking environments (like Facebbook, Twitter, etc.)

Social media marketing and social media networking are two VERY different initiatives. If you try to do one inside the other you are bound for disaster.

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