Twitter’s Usage and Growth Getting Out of Hand!

Twitter grew 752% in 2008! This is a very substantial rate of growth. Twitter is one of the most talked about sites and has gained popularity in many ways. The usage of this site is very versatile.  From major news organizations to individuals, people are using the site to connect to their audience with quick text message style messaging.

I will admit I have a twitter account and have only two entries on it. I am now seriously thinking about integrating this technology more into the social media marketing aspects for clients. This will of course depend on the clients’ targeted audience.

As with all new technologies and gadgets, implementation on just any website doesn’t make sense. If the site is not designed or geared for B2C (business to consumer) then it is pointless.

The targeted audience must be the basis of any new idea that is placed on a website. Sometimes these new technologies can turn off users. Repeat visitors might see it as a way of ignoring the current audience and trying the new fad. Then there are more home-brewed grassroots websites which require the newest technologies. A personal blog would be a perfect example. People who are interested in what you do on a daily basis might expect to find you on twitter. Your readers can stay up to date on your daily activities with the utilization of twitter.

Another interesting side note pertaining to social media is Facebook.  They ended 08 by edging out MySpace in US traffic. Social media, and web 2.0 has come a long way in 08, I’m excited to see what is going to happen on 09. What new startup is going to take the scene by storm?

Adelard Gasana

January 14, 2009