Motorola came to the Consumer Electronic Show (CES) prepared to impress. The company unveiled several devices, including a tablet, a smart phone that’s also a laptop computer for AT & T, the “honeycomb” OS specifically designed for tablets, and other new smart phones for T-Mobile.
Generating the most buzz for Motorola is the release of their entry into the tablet market, the Android Xoom. Unlike rumors plaguing the Blackberry Playbook, the Xoom’s battery life is as long as the iPad, up to 10 hours.
The Xoom also features another debut; it will run on the Android 3.0 operating system (OS). The much touted android 3.0, called the Honeycomb, was designed exclusively for tablets from the ground up. As such, it stands to gain a substantial share of the market if it runs better than iOS—which by all accounts, it does. The Xoom is therefore being called another name across the Web: the iPad killer.
The company also split, allowing Motorola Mobility to become its own company—which will allow it to pursue innovation in the cell phone market more aggressively. All handsets unveiled at the CES are smart phones. The one generating the most buzz is the Atrix, a smart phone that’s also a laptop.
Dubbed by Motorola as “The World’s Most Powerful Smart Phone”, the Atrix has a dual-core processor with 2 GHz of power, and 1 GB of RAM. It can be plugged into a shell type of laptop and be used just like a computer. Motorola will offer a dock with a USB port and an HDMI plug. Unlike the failed and forgotten first run in this concept, the Palm Foleo, the Atrix will be the sole computing power of the laptop. Users will not be able to use the shell laptop by itself, (comprised of a full size keyboard, monitor and mouse) but will have the convenience of plugging their cell phone into it to get fuller usage capabilities on the fly.
What I great idea for those of us who need more than web surfing on a daily basis but are tired of lugging around multiple devices that don’t have very different capabilities. By combining these 2 devices, I think Motorola has accurately read opportunities in the market. The Atrix will be available through AT&T exclusively in the first quarter.
The other smart phone is the Motorola Cliq 2 3G, and the Droid Bionic 4G LTE, both available on T-mobile. The Motorola Cliq 2 is a touch screen with a slide out QWERTY keypad designed to take a chunk out of the iPhone market. It also features full Wi-Fi calling capabilities. The Droid Bionic has the same dual processor of the Atrix, but with only half the memory. Like the Atrix, both phones run on Google Android 2.2 Froyo OS.
If I were Apple right now, I’d be nervous, I’d also be watching consumer reactions to Motorola’s offerings very closely. Their new products certainly seem ready to eat up Apple’s market share, and may just entice up all the non-Apple converts left out there.