People constantly approach me with this question. I guess they want me to sell them on why they should consider a website. There are several reasons why it is more important now than ever to have a website if you are a business. Here are some of the reasons I can think of.
Save Money on Advertising
In the old days, people used to find you on the yellow pages. The new yellow pages are online. More and more people find products or services that they are looking for online. Don’t take that $7,000 and spend it on an annual ad in the Yellow Book. Take that and build a great site that will continue to grow with you and your business.
Unlimited Potential and Target Audience
You can literally have unlimited pages on your site selling all your products and services. If you have a 100,000 catalog of products, you can put it all online. You can add a shopping cart so people can visit and buy your product or services worldwide.
Exposure to New Customers
You can reach more local clients as well as gain ground in the national and international spotlight with the right internet marketing campaign. You have the ability to reach billions of potential customers quickly.
Be Flexible With Your Message
Change your business’s message, or having a sale is a lot easier to do online then reprinting a brochure or taking out an ad. You can literally change your market if needed. If you sell colored widgets and went to only red widgets, it’s a lot easier to make such a change without a lot of overhead cost involved.
Keep a Professional Image
You have to keep up with the competition, and having a website is pretty much a must. If you don’t, how can people take you seriously in today’s markets?
You don’t have to spend hours on the phone explaining to a client about a specific product or service you offer. You can direct customers to your website in which you can provide a wealth of information about your company, your message, and your products or services.
Open 24 / 7 – Globally
Your business is literally open 24 hours a day 7 days a week, and your customers can get their information from you anytime, anywhere in the world.
Help Your Industry and Customers
If you have an informative site, more people are likely to link to it, and if you have a Frequently Asked Questions section you will be seen as an authority in your field.
Search Engines Can Send You Tons of Traffic
Search engines have the ability to send millions of visitors a day to a website. You can establish a Pay Per Click Campaign to get fast quick results, and you can incorporate Search Engine Optimization to get long term free traffic from the search engines.
Fast Customer Feedback
You can receive great and quick customer feedback. This is a great opportunity to talk directly with consumers and find out how to make your products or services better.
You are telling the world, you are here, you are professional, this is what you do, and they can get information from you 24 / 7.
Test New Services and/or Products
If you have a great new service you would like to provide, you can test it online as see the response and contemplate whether the venture will be profitable for you. It’s a lot less costly to open up a website than open a whole operation with brick and mortar.
These are just some of the reasons for a business to have a website. Even if you can’t sell your products and services online, getting potential consumers information is the first step into getting warm leads that eventually turn into sales.