Maximize Productivity

With our economy struggling and our recession still intact, it is important that we make the best use of our time.  These days time is money, and if time is wasted your value goes down.  There are many ways where we can fully take advantage of our time and utilize it to the best of our abilities.  There are many new and free tools that can help cut minutes and even hours out of our everyday routines so that we can focus on other tasks that require more cognitive and intellectual thought processes.  Here are some of the tools that can really help you.

1)    Snapbits – This is a free service that can be used to store bits of information as they pop into your head.  Similar to post-it notes but unlike paper, you will never lose these and always know where to find it. http://www.snapbits.com/

2)    Are My Sites Up? – These will alert you if any of your sites go down

3)    TinEye – This is pretty cool.  How it works is that you enter an image into a search engine, the search engine will tell you which site the image came from.

4)    Project Management Systems – Choosing the correct project management system is important for any business.  It is important to choose one that is versatile and can handle a wide variety of tasks that you might not necessarily have use for now, but can utilize in the future.

a.    For example, at Optimum 7 we use a system called Basecamp.  In this system, apart from our project management system, we are able to use other applications to save time and make our lives easier.

i.    We have programs that can manage invoicing, billing, accounting, and a wide variety of widgets (all with unique capabilities), time tracking, software development tools, mobile applications, and many more.  (find out everything about it at http://basecamphq.com/extras)

Time management is extremely crucial to any business, particularly in marketing.  We must be constantly analyzing, designing, implementing, and analyzing again to make sure that we are getting optimal results.  We have set systems and processes for our daily tasks, and we are on call constantly to assist our clients with any problems and concerns that they might have.  Regardless of what system you put in place to manage your time, time allocation is essential for a successful endeavor to take place.  It’s a busy busy business world out there, why not make it easier on yourself and utilize some of the great technology that is in our grasp.

As the immortal words of Benjamin Franklin once dictated, “Lost time is never found again.”

February 18, 2010