The customer is the only person who is qualified to specify what quality means. This leads to detailed analysis of who are the customers, what are their needs, what features are required of our products/services, how do customers rate our products/services versus our competitors and why, how can we keep our customers satisfied? General Motor’s new electric vehicle the Chevy Volt is a product innovation advancement that is intended to gain that customer focus. This vehicle will help consumers save money on gas and it may help General Motors win back their brand loyalty. GM finally starts to market to its customers’ needs.
The Chevy Volt is an extraordinary product innovation in the world of hybrid vehicles. The automobiles maker General Motors has decided to base their vehicle design and concept on the quality of function deployment, consumer usage and purchase experience. Consumers are looking for a stylish vehicle that is fuel-efficient. This vehicle has become one of General Motor’s boldest moves in decades; it is intended to attract many consumers that want to save money on the high cost of gasoline. This vehicle is also a good product for consumers that are looking for Earth friendly products that will generate less toxic chemicals into the air. This vehicle will run on a lithium ion battery that can be plugged into a basic home outlet. The Volt will run a distance of 40 miles on electricity; once the electric power is used up the vehicle will depend on its gasoline generators that can drive up to a 300-mile distance. In most cases, the 40 miles of battery charge will be enough for 75% of Americans daily commutes. With that in mind, this new concept of a battery powered car is giving General Motors hopes that it will regain the company’s brand loyalty that it lost many years back when they were creating gasoline thirsty cars that were both expensive to buy and drive due to gas prices. The Chevy Volt may win back its differentiated loyalty because of the vehicles superior features and attributes that other car companies are not offering with their hybrid cars. Since the Volt’s announcement, it is speculated that the car may attract customer focus because General Motors will be directing the vehicles efforts to attract, serve, and retain customers.
This innovation will definitely put GM back on the map. They understand that another segment within the automobile industry has opened up; save money, energy sources and the environment. Those who are interested in saving the earth and those who are mainly concerned with outrageous gas prices, are just two of many targeted consumers. GM has changed product mix and breadth by introducing the volt, an aerodynamic, attractive, electric powered, money saver. Recently GM has been losing their brand loyalty, due to management misdirection but with this new innovation they will soon start the long back to prominence. Ever since they’ve taken this concept car public, consumers have been itching to get a taste of what the volt has to offer. GM has embraced our current economic situation and understands that the segment of consumers searching for an alternative to gas is booming. It seems that they are ahead of the game and hopefully this innovation will put them on top again. The ideal marketing strategy is definitely focused ideal, greener consumer.