I want to go back to some basics in SEO today. We usually deal with more advanced aspects of online marketing. However, recently we see more and more that basics really do matter when it comes to new websites and URLs.
Many people asked the following questions;
- “How do I get to the top of Google?”
- “How do I climb the Google mountain?”
- “How can I rank higher on Google?”
The most important factor for Google visibility is relevant and informative content. The only reason for the content is the user and the user is the ultimate client of Google. As long as the users find what they’re looking for, Google will be in business. Content can be anything as long as it’s related to the specific website. It could be textual content (which Google loves), images, videos, comments and anything that offers information.
Once you have the descriptive content on various pages of your website, the next step would be to submit a sitemap to Google. This way you would be telling Google (or any other search engine) to come and crawl/index your site. This will make the ranking process much faster. Google loves new content; so the more content you add to your site and the more often you update your site, the higher you will rank. You can find a great article on sitemaps and sources here. http://www.optimum7.com/internet-marketing/sem/search-engine-optimization-rules.html
There are so many factors and elements, which would affect rankings on Google however, having original content on your site, and submitting a sitemap (best way for Google to access your site’s information) takes care of a lot. You would be surprised how many businesses do not even take care of this simple process in the beginning. So, this would be the perfect beginning if you have a new site you have just created. Keep creating content; write articles, blogs, add images, videos and Google will love you more and more.
A step-by-step approach will be the best way to address the online marketing of a new site or domain. Take it slow, do it right and never stop researching. There is tons of information online, for free. Of course, you should ask for help when you need it. We are here to help.