The growth of Twitter in the past two years is remarkable. Who would have thought that the universe could fit into 140 characters and the online social society would embrace such a questionable approach to communication? While nobody can really give specific answers to these questions, Twitter keeps growing. It’s still adding 10 million unique browsers a month. Twitter has now surpassed Digg, LinkedIn, NYTimes and even Bebo. Those stats do not even take into account those who are tweeting by cell phone. So, where is all this growth headed?
While the future looks very promising for Twitter, it’s battling a big spam issue. It seems like everyone who wants to sell or market is on Twitter. We see these questions asked by our clients often;
- How effective is Twitter?
It can be very effective if used correctly. It’s a very good tool to each consumers and ultimately, your own clients. This helps especially if you are a big company dealing with PR and customer relationship issues. Just have a look at what @comcastcares
But do not be stuck to marketing or selling on Twitter. The important term is “Communication”. You can be a big business or a professional with a specific expertise; you want to be on twitter.
- How Much Time is required to Target Twitter?
As little as 15 minutes per day on Twitter could be beneficial.
- Can I bring a lot of Traffic to my site?
Well, you could. But if that’s your only objective, you probably will not be successful. Spend time on Twitter and try to engage in conversations. Think of Twitter from a long term, visibility, brand building, credibility building perspective.
So how can Twitter fix all the spam issues?
Since Twitter released its API to developers, it’s very easy to develop different tools and processes for Twitter. You have tools ranging from “auto-adding friends” to “auto-messaging services” which are geared towards targeting Twitter users; however, there are always individuals and companies who misuse the technology. Twitter will never be as strict as Digg when it comes to dealing with spam and misuse, but I think that they are getting there. They have implemented new limits to adding friends recently. They know they have huge potential for even more growth and they will not jeopardize that.
Will Twitter Commit Suicide?
I honestly do not think so. I think that as they face more spam and automation, they will implement better systems to avoid spam usage. However, the current level of spam on Twitter is scary to me; I wonder what the owners and investors think of it. Any ideas?