Integrating social media such as YouTube, Digg, Twitter, MySpace and FaceBook into an optimization plan is one of the most effective means of optimization. Social media fits into the optimization world in several ways: it increases visibility, helps build organic back-links and helps generate prequalifed traffic.
Unfortunately, utilizing certain types of social media can also have risks, specifically security risks. Recent news reports about hacked FaceBook photos and other security risks have created a feeling of terror among social media users. Still, social media is a useful tool for those hoping to optimize a website. The key is implementing security protocols to ensure the safety of account information.
Many of the social media sites have experienced at least some degree of security breaches. These breaches can be detrimental to a business. A hacked FaceBook account may mean potential customers receive bulk spam email. Worse, in some cases the information may be obtained by competitors. In spite of security measures put in place by social media sites like FaceBook, accounts are still vulnerable.
Type the phrase ‘hacked FaceBook photos’ into Google and the results list will be a how to guide regarding hacking into FaceBook accounts. In less than 30 seconds a hacker can have access to photos that have been marked private. This begins with implementing security protocols offered by the social media site. Maintaining settings and applications that protect account information and photos is only the first step.
The individual in charge of maintaining the corporate Facebook account must keep confidential login and password information in a shared file that is only accessible to the administrator list. Permissions should not be given to every team member, as this is not necessary in keeping up with corporate social media pages. This reduces the amount of “hands” that the information is passed through, and therefore narrows down the possibility of the logins and passwords being misplaced, leading to possible hacked Facebook photos.
Equally important is carefully controlling the information available on a social media home page or profile. Finding the delicate balance between providing enough information to illicit a response from potential clients and not giving away secrets can be tricky. An internet marketing professional who understands the fine nuances of social media may be better able to design a social media control plan that allows a business to take advantage of the optimization benefits without risking a security breach.
Last but not least, it is imperative to the success of your business to stay mindful of the latest tricks and hacks. People may send you messages via Facebook that contain links to harmful websites, or may be used to extract your information and access the vulnerabilities of your Facebook profile. Stay current with the most recent Facebook schemes and known harmful messages to reduce your chances of having to deal with hacked Facebook photos.