For many savvy internet users, this might seem pretty basic but not everyone knows what a “share” button is or what it does. They’ve been around for a while and you might have seen them on various media outlet websites that report the news, display articles, or stream videos. Most people ignore the share button but it’s fast becoming a valuable staple on most websites.
Up until some months ago, I can’t tell you how many countless times I logged on to a site to research information or to read some news and have overlooked the share button. I just didn’t know what it was for. I would usually email a story to a friend that I wanted to share or just copied and pasted it if emailing wasn’t an option. Being an SEM specialist, this share button soon became part of my daily routine. Any good SEM specialist or internet marketer knows that share buttons are an important tool that can help you spread content throughout the web. Most importantly, using the share button allows you to post information on the web that will encourage backlinks to your site or a site you are trying to market.
So now that you know the benefit of a share button, what is it and how exactly does it work? Well, I urge you to log on to a website where you commonly see share buttons like Yahoo, the Washington Post, Reuters, MSNBC, CNN, etc. and expand the share button. You might see some cool looking icons for popular social media sites; for example, Facebook, Twitter, Digg, De.licious, Reddit, and many others. If you are a member of any of these sites, and chances are you’re probably a member of at least one, you can take the material you are viewing and submit it on any one of these sites allowing others to see it too.
How is the share button useful? If you come across something interesting or important to you and you want others to know about it, the share button is a quick and efficient tool that will allow you to do so. It might be a cause you are tying to gain awareness for or maybe it’s as light hearted as a funny video on YouTube that you want to pass on to your friends. From a marketing stand point, internet marketers know that spreading information onto the web on various sites is important for traffic volume and site activity. Finding new ways to do this keeps you on the leading edge. It can spread information about your client’s products or services to consumers who might not know your client exists but could easily be a customer. It’s a great way to increase brand identity and get people to your client’s website.
If you’re a site owner, consider having a share button in the script of the site page you are displaying content on. Those who visit your site can share the material and put it out on the web for you. Likewise, to get your site noticed, submitting your content on social sites is a great strategy. Social sites are still on the rise and we understand many site or business owners don’t have the time to keep up. Make sure that if you hire an internet marketing company, they are already using this marketing strategy. Optimum7 has learned that this is a great way to market their clients and uses the share button as part of their marketing campaigns. If you have any questions about how the share button can work for you or other strategies to market your site, please give us a call. I’m sure we can help.
Melissa Gonzalez
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5 Comments
Using share buttons you can easily share your latest updates with the vast networks that you have. It makes you spread the news easily for everyone to share, same time drive traffic and hopefully increase sales if you happen to be promoting certain product over your site.
Cheyenne
This provides you the easy way to update the content you wanted to share with your network this way it can also help adding up some traffic if you wanted to promote something.
Is there any standard, or emerging standard, for a generic ’share button’?
I came to this page pursuing the question “What is a share button?” I read every word, and the question at the top of the page remains unanswered, almost agressively so! WHAT IS A SHARE BUTTON?
The “music” makes this page freeze. the music doesn’t play, it just holds up up everything i’m trying to do, even prevents spaces between words as i type this, forcing me to go back. First, I had to use task master to escape and start over.
So: What is a share button?
I hit a “share button” accidentally just now and am worried sick that it harvested all the email addresses in my account and “shared” the political campaign come-on I was looking at. I hit a “there’s more…” button to read more about the candidate. Instead, the “share button” got activated. Neat trick, and I won’t support the candidate after all because of it. I got the surprise, confusing message “share successful!” and my blood ran cold.
You could have imprioved my mood by sgharing with me up front, on this page, without “music,” what a share button is. Instead, I’m off on a tear and don’t know when I’ll be done. no end to my search is in sight yet.
What is a share button? What exactly does it do? Your page meanly withholds all clues.
Um…okay. Miss, I am sorry for your frustration but I think you are ranting about the wrong page. There is no music on this blog page, nor is there any music on this whole blog site. I’m not sure if you might have some pop up virus going on but I can assure you there is no music.
You seem as though you were very alarmed when you pressed “the share button” so you decided to frantically look for information and did not take a chance to process the information you found. As the blog states: you can find share buttons on various media outlet websites (meaning any website that posts content) that report the news, display articles, or stream videos. The blog also has an image on the top left corner that shows different share buttons from various social sites (Delicious, Digg, Stumble, Twitter, Flickr, etc.). Media sharing and bookmarking sites like the ones I just mentioned will release a “share button” icon that is designed to emulate their site so that you recognize what site it is for. For example, the Twitter share button,has a “T” (for Twitter). As you can see on this same blog, we have share buttons that belong to various bookmarking sites.
A share button could either allow you to share the content by emailing (more traditional and older, YouTube still uses this as an option) it to others or sharing on any of these social bookmarking sites as long as you have an account with them. In other words, if you have a Twitter account and would like to share the content you just read with your Twitter followers (assuming you have an account), you would click on the Twitter share button and it will then post a link on your Twitter Feed that will lead back to that content page. In essence, you are sharing what you just read with others. In your case, I am not sure what page you were on or what format share button you are talking about. I can’t give you an answer without seeing what you did.
Also keep in mind, this is an Internet Marketing Blog. Most of the blogs that are written here are related to internet marketing and targets traffic that follows SEO or internet marketing or has some knowledge of social media.
I hope this helps.