Good SEO vs. Bad SEO

May052009By Arthur
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Let’s keep this simple. Bad SEO isn’t SEO at all. Bad SEO is an imposter that simply doesn’t deal with the realities of SEO. Bad SEO preys upon the ignorance (lack of awareness) of those who seek online success looking for help. Some call this Black Hat SEO or Grey Hat SEO actually trying to make a distinction between some bad practice and others. Then there is White Hat SEO, a euphemism that simply means to us, the way it is supposed to be in the first place.

So, without any further ado, see this simple listing that surely is a description of Excellent SEO:

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How Can Twitter Sustain Growth?

Apr302009By Melissa

fat-tweet-bird-watermarkTwitter is the realization of the term “a little birdie told me”.  If you’re not an @somebody, then you’ve probably at least heard about Twitter and tweeting. Some tweet insignificant details of their life. Others are trying to see what they can benefit from twitter as far as marketing their businesses and causes. Can they use it as a tool to make money? I see it as a one up from instant messaging. Instead of sending an instant message to one person, you can message all of your followers or you can choose to direct message someone for more privacy. The introduction of adding hash tags (prefixing a word with the hash symbol, #example) to add Meta data to your tweets and Re-tweets further expand the connections capabilities of Twitter.

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Pro Athletes Marketing Themselves on Twitter

Apr282009By admin

By this time, most of us are aware how great of a marketing tool Twitter can be for your company, website, product, and/or services. It’s a great way to reach a wide range of people. Most professional athletes are already millionaires, so why are so many of them using Twitter to market themselves? You would be surprised what a little bit of micro blogging can do for an all-star.

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6 Facebook Tips to Make You a Social Networking Player

Apr272009By admin
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By now we all have Facebook. I realized this the other day when my aunt, my father’s older sister friend requested me. This was either a sign that it was time for me to leave Facebook all together, or that social networking sites have gotten so big that even the older generations are catching on, and quickly. I have realized that a simple Facebook page can be like an extension of who you are as a person. If you are a book, then a Facebook page is the front cover, the summary, and the illustrations. If you want people to read your book you better have some pretty good content in those areas. Here are some tips that I have found to be useful to optimize one’s Facebook. This can be useful for anyone who wants people to see them as a person with high value. Just like your websites, the key is content. Here are my tips to pimp out your Facebook profile. Stay tuned to an upcoming blog on how to optimize and get the most out of your Facebook Page

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Is Social Bookmarking a Source for Late Night TV?

Apr212009By Melissa

Being active on social media sites including news submitting and bookmarking sites have many benefits for a Search Engine Marketer. One of the nice bonus benefits to being active in these sites is that you are always being informed. Logging on to Digg or Reddit can help you catch up on the latest events and also the oddest happenings that are interesting which you otherwise might have missed if you only watch the six o’clock news on your local news station. I noticed that I’m usually aware and more informed on a lot of topics than my friends who are not in the internet marketing industry. They’re always puzzled about how I know so much about daily events. I can’t say I mind that. Knowledge is power.

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Helping Your Clients Visualize the Benefits of SEO

Apr132009By Melissa

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The field of SEO (Search Engine Optimization) is growing and is generating more buzz every day. Whether business owners have a website promoting their physical business location or the website itself is the business location, getting found is quickly recognized to be an important objective of the business. There is no doubt that most modern business plans contain the goal of implementing a website to represent their business. There is a greatopportunity for the SEM Industry as website demands increase.

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Search Engine Marketing Industry and Personalized Search

Apr092009By Melissa
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This is the latest in my series sharing observations and insights from the recent SES (Search Engine Strategies) Conference in New York. One of my favorite sessions was entitled: SEO Tools of the Trade: What’s in Your Toolbox? The speakers included CEO’s from Searchmetrics, Creativity in Action and Bruce Clay Inc as well as other senior executives from Yahoo and Position Technologies. While, everyone had great things to share with the audience, I was struck by the effect of Personalized Search on the entire toolset that Internet Marketers will need in the future. In other words, our tools to measure effectiveness is destined to change and pretty rapidly. Consider the following facts and factoids:

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Personalized Search and SEO

Apr082009By Arthur
Personalized Search and SEO

Based on recent trends, it appears that Personalized Search, long discussed and written about, is now really being deployed on a significant scale. This doesn’t mean that what I am about to share with you won’t again change and very soon as Google themselves are still testing the waters.

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What is a Share Button?

Apr062009By Melissa
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For many savvy internet users, this might seem pretty basic but not everyone knows what a “share” button is or what it does. They’ve been around for a while and you might have seen them on various media outlet websites that report the news, display articles, or stream videos. Most people ignore the share button but it’s fast becoming a valuable staple on most websites.

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