The Geico iPhone App

Lately I have started to pay specific attention to commercials for Insurance Companies. It is interesting to watch the approach they take when trying to sell insurance in our current economic climate. Mostly, insurance companies like to project a feeling of security, however this angle has been exhausted and a new focus is on customer service to set one company apart from the other.

Posted in Mobile Marketing | Tagged , , , , , , | Leave a comment

Companies Using Cause Marketing

The economic downfall has changed the way most of us feel about spending money. There are several kinds of consumers, but generally most have become more conservative whether they are watching their pennies or at least adjust their budgets accordingly.  The desire to be more conservative comes from either not having enough, being worried about the economy, or feeling guilty about overspending when others have so little.

Businesses have sought marketing strategies to make spending more appealing to consumers. More than ever, these companies promote donations and are exemplifying a level of personal and social responsibility and giving back. This new strategy replaces the sense of guilt with a sense of purpose so that when they decide to buy, they are also helping those less fortunate, or worse.

Posted in Marketing and Advertising | Tagged , , , , , , , | Leave a comment

Predictions for 2010

Predictions for 2010Another year is here and I sit here wondering what happened to the last one. It’s true that as you get older life starts to go by faster. While I try to live day by day versus having my head in the clouds thinking about the future, I can’t help but wonder what it going to happen next.

As I previously wrote in my article “Looking back at the last Decade,” the last ten years have brought us many new technologies that change the way we live today. This blog post will focus on some of the things that I think will be useful to us in the next year.

Posted in new technology | Tagged , , , , , , , , , , , , | Leave a comment

Looking Back at the Last Decade

Looking Back at the Last Decade2010 has arrived, and although we’re not at The Jetsons status yet, the first decade of the millennium brought a lot of new technology that has changed many facets of the way we live. Many, myself included, will forget that some of the things we use everyday are less than a decade old.

For instance, all of the online services that we may take for granted; online movie rentals, online banking, bill payments, streaming video and one my favorites … internet radio.

Posted in Technology / Equipment | Tagged , , , , , , , , , , , , , , , | Leave a comment

Facebook: Colors as Status Updates?

Facebook: Status Update ColorsIf you logged onto Facebook today wondering why women were posting random colors as their status updates, you’re among a group of women and even more men that were completely thrown aloof as to what was happening.

After taking a moment to realize that 80% of the women among my facebook friends couldn’t all be going crazy at the same time, I did some research and got to the bottom of what was happening.

After a quick Google search you’ll get the answer. Apparently, the Facebook color meme is part of a cause to raise breast cancer awareness. This is not just going on in your area; it seems to have spread across many parts of the US and even Canada.

Posted in FaceBook | Tagged , , | 4 Comments

How to Make a Website Look Aesthetically Pleasing

How to Make a Website Look Aesthetically PleasingHow many times has something caught your eye and you cannot help but think to yourself and say, “WOW that is really designed well.” I bet that happens a lot, and you will make a subconscious decision whether you like something or not based on many elements. Here are some reasons why certain design and engineering elements catch your eye and how you can apply them to your website.

Posted in Website Design | Tagged , , , , , | 1 Comment

How Video Can Help Your Website

How Video Can Help Your WebsiteWith so many videos online—thanks to websites like YouTube, Viemo, Sorenson Media, Hulu, etc.—who wants to read anymore? A recent study, conducted on October 9 by comScore, revealed that over 167 million US viewers watched an average of 167 videos per year Many companies have started to implement video tours and “screen casts” to their site to help increase traffic and website activity. Video media aids to grab the attention of the viewer more dramatically than a simple image or text normally can; this makes it a useful tool for internet marketing. The beauty of video is that you don’t just tell your viewer or customer what your products and/or services are, but you show them! TV is video format; the only problem is that “it comes at you” … the internet is controlled by the viewer … you see and hear content of your choice and at a time of your choosing.

Posted in Website Videos | Tagged , , , , , , | Leave a comment

Sharing Digg Submissions through Facebook Connect

Sharing Digg Submissions through Facebook ConnectQuite a few months back, I considered myself a Digg rock star. Gee, aren’t I humble? I was not the most popular user, but I had the formula down packed for getting a story on the first page. To Digg’s defense, before the shouting function was turned off, it really wasn’t too much of a challenge to rank well.

I’m a search engine marketer, so maybe you could understand why my approach was so aggressive. Once I would get a submitted story onto the front page, there was a great payoff for traffic. The only drawback was the bounce rate would suffer since the traffic was not as targeted as an organic search.

Posted in Social Media | Tagged , , , , , , , , | Leave a comment

Great Product Description Tips

Great Product Description TipsThere are many factors that go into a successful ecommerce site. Many would say that the design or appeal of the site is the most important, but without Search Engine Optimization (SEO) and quality internet marketing, a site cannot be found, nor can it convert sales. Once design and SEO is in place, how to sell the product becomes the primary focus.  Selling an item on the internet means convincing the customer the product they are viewing is the right one.

Posted in Ecommerce | Tagged , , , , , , , | Leave a comment

Top Internet Topics of 2009

Top Internet Topics of 2009The year 2009 has been one of the biggest years in my lifetime. I’ve graduated, started my first full-time job, and I have learned so much about myself within this year alone! But, this blog post isn’t about me! It’s about the year. Let’s take a moment and look back at this spectacular year.

While “Twitter” was declared the most popular English word of 2009, Google Wave may have been 1st runner up. While many were asking “Where is my Google Wave Invite?” others sat around wondering how to use the communication tool that had “real-time” communication capabilities.

Posted in Recap | Tagged , , , , , , , , , | Leave a comment

About Optimum7

Optimum7 is an Internet Marketing Company based in Morristown, NJ with offices in Miami, FL. Our primary focus is helping small to medium sized businesses achieve online marketing success. Click to Contact Us