Facebook and HTC have declined to comment, no surprise of course. For now then, we can say these will be rumors to be proven factual at a later date. The latest news seems to be that Facebook is indeed taking another attempt at establishing a stronger presence in the mobile industry. Facebook has allegedly narrowed its choice to be HTC, eliminating Samsung as a potential manufacture for the new device. The new smart phone is referred to as Buffy, the second attempt at a cellphone by Facebook. The first was known as the Social Layer, eventually shortened the name to the Slayer and then Buffy. New executives, new intel staff and new opportunities in an ever growing market may be driving Facebook to use Buffy to drive a stronger stake into the market.
The situation is getting murky in the mobile-social networking industry; Facebook is probably right, these two industries may soon become one. Google has propelled from the search engine industry into mobile phones and is now attempting to compete with Facebook in the social-networking industry. Apple is persistently trying to strengthen and differentiate it’s niche in the industry; Facebook is right to be weary for what may lay ahead on the horizon. Perhaps then, any move is better than no move at this point, trials are the only way to render success; Facebook does have the market share and goodwill to compete with Apple and Google if Facebook were to implement the right plan. Buffy would not come out for another 12 to 20 months from now so there is still alot to be decided.
These rumors or eventual facts do show us where the industry may be headed in the future, cell phones carriers and your preferred social network may one day conglomerate to compete in this growing industry. Facebook and HTC working together to develop a product will definitely be quite interesting to see in the years to come, whether or not it can compete with the growing Apple and Google corporations is an entirely other discussion.
The next few years will be interesting for the consumer; the more the social networking and mobile phones merge, the stronger Facebook’s positioning will be among Google and Apple. If consumers decide to prioritize social networking over their mobile provider we could be looking at a very competitive mobile phone market in the upcoming years. Competition typically spurs innovation and leads to better choices for the consumer so the potential here is very exciting. It will be interesting to see what plans if any develop into facts and which were merely rumors.