Facebook isn’t the only online social media platform that will benefit from Google’s new indexing of comments. Other third-party commenting systems such as Disqus will also become bait for the Google indexing bots. This could become a boon to online marketers who pursue link-building on sites that have a high Google PageRank.
For website administrators, comments left on their sites by social media members are crucial to boost their PageRank. Not only is a high level of commenting activity desired, but also the social standing of the people leaving comments and the relevance of the commentary in relation to the content. Webmasters who previously shunned the Facebook Comment Box will now have a great incentive for using it.
With Google crawling and indexing comments, moderation will become more important than ever. Website owners and administrators should pay close attention to their comment sections to ensure they aren’t in violation of Google’s Webmaster Guidelines. Too many comments left for trolling and spamming purposes will result in a negative PageRank, while hate speech could result in blacklisting.
It should be noted that Google will not be indexing Facebook comments left on private sites, such as a Facebook wall that has enabled privacy settings. Social media users need to remember that a comment left on a friend’s Facebook wall could be indexed by Google if that wall doesn’t have the proper privacy settings in place. This new indexing functionality, however, could also help someone to search for all comments made by a Facebook member across the World Wide Web. This can be made possible by applying the right elements to a query that searches for a specific person using a third-party comment system.
Comments are intrinsically tied to the online social media experience. For sites such as Quora and other high-profile question and answer sites, user-generated comments are the juice that keeps them relevant. By crawling and indexing comments, Google is making the Internet search experience more interesting.