Google’s latest attempt to take over the internet world is with their new mobile phone, the Nexus One! From the buzz that was growing around the release of this phone, I was under the impression that this was the next big thing from Google. After doing some research, I’m beginning to think that this is just the beginning steps to the launch of an even bigger venture.
Let’s start with a review of the Google Nexus One phone. Personally, I hate the name of the phone, but the features seem to make another phone that is very comparable to the most coveted iPhone.
The phone has a 5 megapixel camera with LED Flash, autofocus, and the camera has the ability to record video at 20 frames per second.
The user can include the location of photos from phone’s AGPS receiver, which is consistent with reports that location is going to be one of the big trends of 2010.
The phone has up to 7 hours of talking time while on 3G, and up to 5 hours of internet usage, all viewable on a 3.7-inch (diagonal) widescreen touch-screen.
One of my favorite features on the phone is the ability to tweet & text while driving with voice recognition.
You can get a full review of the device from Engadget!
So, what takes this phone beyond being just a phone? Well, think about it. Usually you choose your service provider and decide what phone you want from their selection.
What Google is doing is giving you the option to choose the phone you want and then choose the service provider that is best for your needs.
The phone unlocked, which means it’s available to use no matter the service provider, is $529, which is a bit steep, but the point here is that you have the option to choose your service provider after choosing the phone you want. No more ball and shackle contracts just to get the phone that fits your needs.
With Google flipping the script, AT&T just may have more problems losing more customers to its competitors; Verizon, which is said to have a better 3G network AT&T, and T-Mobile, which is known to have more affordable rate plans than AT&T.
Here’s a graph from BillShrink that depicts the cost associated with the popular cell-phone devices:
MG Siegler of TechCrunch has a valid point when he states “Every carrier not named AT&T does not have the iPhone, but wants it. Since they can’t have it (not yet, anyway), they’ll settle for the next best thing, which is, now more clearly than ever, these Android devices.”
Although their current market share isn’t as large as their competitors, we have to keep in mind that Android isn’t even 2 years old yet, and Google has a history of dominating.
With the introduction of Android phones we noticed that Google was aware of the shifting market and were attempting to control their own destiny by starting off strong in the mobile SEARCH industry. This is all an attempt to maintain dominance as the leaders of search, and with the latest phone releases (i.e. the Motorola Droid and The Nexus One), Google’s Android is showing how serious they are.
I think these phones are just the beginning of the change that is about to happen with the mobile phone industry. Search Marketers like Optimum7 are keeping a close on eye on these developments as mobile search continues to evolve.