Reuters recently reported that Nielsen’s research shows “57 percent of TV viewers in the U.S. who have Internet access using both mediums at the same time at least once a month.” This comes as no surprise to me. It seems that whenever I’m watching TV I usually am on one or more social networking sites, or looking up some background information on a show.
I personally find it to be a more interactive experience to watch TV while social networking. For example, I find it to be very funny when a friend updates their status to say something I was just thinking or noticing during a TV Show. Or if a large number of friends on Facebook are watching a show and updating their statuses about what they see; it sort of mimics watching TV with a group of friends.
I’ve even noticed that many of the trending topics on Twitter circle around TV shows that are coming on within the hour (e.g. True Blood, The Office, etc.).
Some of the more notable trending topics, based on what’s on TV, have been Chris Brown’s interview with Larry King, which not only made Larry King a trending topic for a few hours, but sparked a new hashtag #chrisbrownbowtie, which poked fun at the R&B singer and his gaudy bowtie.
The MTV Video Music Awards may have been the biggest hit on Twitter and possibly the entire World Wide Web during its Sunday night viewer reign. According to mashable.com “the ‘Twitter Tracker’ setup for the event pulled in more than 2 million tweets about the event.” There were “2.7 million unique visitors [on] MTV.com on Sunday,” and “5.5 million unique visitors [on] MTV.com Monday.” Twitter’s trending topics were focused on various artists at the VMAs, and it was clear to see that many twitter users were tuned into the VMAs while sending out tweets.
The biggest topic on Twitter, aside from Lady Gaga’s attention-grabbing outfits, was Kanye West’s questionable behavior on the show, which sparked an outrage. Twitter gave viewers the chance to verbalize their anger, and they did so by keeping Kanye West as a not so positive trending topic and starting a #teamtaylor hashtag that trended for a few days.
CNN, BET, ESPN, and a few others have integrated Twitter into some of their live shows. Others use live blogs like VH1 recently did on their 2009 Divas show.
It is a great opportunity to create loyalty and keep viewers engaged during commercials by integrating the web into the show’s script. I am definitely going to stay tuned to see what happens next with the integration of TV and the internet.
Related posts:
- How to Use #Trending Topics for Marketing
- Twitter Trending Topics Trendsetter: YouTube Trending Topics
- TV Viewers & Internet Users
- Under the Radar Digital Media Websites
- The Ford Fiesta Movement Campaign is All about Social Media
Multiple Media Multi-tasking
I personally find it to be a more interactive experience to watch TV while social networking. For example, I find it to be very funny when a friend updates their status to say something I was just thinking or noticing during a TV Show. Or if a large number of friends on Facebook are watching a show and updating their statuses about what they see; it sort of mimics watching TV with a group of friends.
I’ve even noticed that many of the trending topics on Twitter circle around TV shows that are coming on within the hour (e.g. True Blood, The Office, etc.).
Some of the more notable trending topics, based on what’s on TV, have been Chris Brown’s interview with Larry King, which not only made Larry King a trending topic for a few hours, but sparked a new hashtag #chrisbrownbowtie, which poked fun at the R&B singer and his gaudy bowtie.
The MTV Video Music Awards may have been the biggest hit on Twitter and possibly the entire World Wide Web during its Sunday night viewer reign. According to mashable.com “the ‘Twitter Tracker’ setup for the event pulled in more than 2 million tweets about the event.” There were “2.7 million unique visitors [on] MTV.com on Sunday,” and “5.5 million unique visitors [on] MTV.com Monday.” Twitter’s trending topics were focused on various artists at the VMAs, and it was clear to see that many twitter users were tuned into the VMAs while sending out tweets.
The biggest topic on Twitter, aside from Lady Gaga’s attention-grabbing outfits, was Kanye West’s questionable behavior on the show, which sparked an outrage. Twitter gave viewers the chance to verbalize their anger, and they did so by keeping Kanye West as a not so positive trending topic and starting a #teamtaylor hashtag that trended for a few days.
CNN, BET, ESPN, and a few others have integrated Twitter into some of their live shows. Others use live blogs like VH1 recently did on their 2009 Divas show.
It is a great opportunity to create loyalty and keep viewers engaged during commercials by integrating the web into the show’s script. I am definitely going to stay tuned to see what happens next with the integration of TV and the internet.
Related posts: