TV Viewers & Internet Users

My obsession with Twitter may be too much for my non-twitter friends to handle, but I think it’s about to get worse. The tweeter with over 700,000 followers @shitmydadsays has been picked up for a TV show with CBS.

Now, you may be wondering what kind of show can possibly be spawned from Twitter; I’m still pondering the same thing myself. According to Mashable, “The creators of Will & Grace, David Kohan and Max Mutchnick, are already on board to executive produce the show, planned as a family comedy. Halpern will co-write the script with Patrick Schumacker.”

Although this may be another Fall Season Flop, it still says a lot about the power of Twitter and the social media.

Shows like Tosh.0 and Web Soup (the web version of The Soup) have become extremely popular, and while I wouldn’t consider them to be the best shows on TV they do bring something different to the table, in essence, giving us a new way to look at the trivial or hilarious things we find on the internet.

Like I previously blogged, many TV shows have embraced the internet to engage viewers and keep them on the show during what I like to call the pay-the-bills session (i.e. commercials), but there are currently few television shows solely focused on what is going on in the web 2.0 world.

SouthFlorida.com is both a website and a TV show that focuses on everything South Florida, news, entertainment, sports; they even have a Morning show! Question is, will shows like this continue to pop-up over the years; is this going to be the next television trend like “reality tv,” or is mixing TV with internet something that will fade quickly? Do viewers and users want to comingle and be both one and the same?

A better question is, since the print medium is dying out, is it plausible that television may also be replaced by the internet? It is certainly true that many watch TV on the internet and there are many web-based shows now. Will the next season of House be only viewable to subscribers on the web?

The future is uncertain, but focusing on the trends will lead to strategic guessing and proper implementation of marketing tactics for today’s ever-evolving target audience.

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3. Top Internet Topics of 2009
4. Kobe Bryant, Nike, and Obama Bring Change to Internet Marketing
5. Multiple Media Multi-tasking