Tag Archives: advertising
Social networking has become a huge buzzword recently, and it's something that everyone who has a business - online or offline - should consider. The good news is that you can get it for free. You don't have to spend hundreds of dollars advertising your product or service all over the Internet - you can use social networking instead.
For a long time, people dismissed the notion that Facebook could truly be profitable. For a long time, people doubted whether Facebook could be used for marketing and be successful at the same time. Initially the audience resisted marketing. Now Facebook marketing is here, and doesn't appear to be going away any time soon.
Sorry for the dramatic title, but I have to say I’m getting pretty tired of Apple taking advantage of everyone. It is without a doubt that Apple has great products, but the over-inflated sense of superiority that Apple has leads them to do things that most companies wouldn’t be able to get away with.
The economic downfall has changed the way most of us feel about spending money. There are several kinds of consumers, but generally most have become more conservative whether they are watching their pennies or at least adjust their budgets accordingly. The desire to be more conservative comes from either not having enough, being worried about the economy, or feeling guilty about overspending when others have so little.
It is no secret that print media is in trouble. There are countless newspapers and magazines that have had to close their doors, partly due to the economy, but many have also taken a hit from a growing number of readers getting their news for free on the web. I remember always having to pay [...]
Due to the heavy increase in competition over the years, marketers, advertisers and PR practitioners have begun to use drastic measures to set themselves apart and gain attention. The problem is many of the techniques used are extreme and often offensive and distasteful. Has marketing become so difficult that people have to resort to extreme cries for attention to sell a product or service?
It’s very rare to see a printed advertisement anywhere in the US that does not contain individuals that have been digitally altered through Photoshop or another photo editing software. Playboy, the legendary American men’s publication claims they are one of the only publication that does not use “airbrushing” in their photography.
Print media has long been said to be a dying medium. Although it seems to be dying slowly, I’m thinking it’s on its last legs especially after the major layoffs during the recession. Since journalists love doing what they do, many are trying to find ways to save the medium and have enlisted the help of several companies to do just that.