Tag Archives: consumer trend

If you are a business owner and you are still not convinced your company should have a presence in social media, then you need to think again. The Ford Motor Company, the world’s fifth largest automaker and an American company dating back to 1903 has launched a campaign called the “Fiesta Movement”. With the auto consumer trend starting to shift towards more gas efficient models, it makes sense that Ford is bringing back their infamous mini subcompact, the Fiesta. To market the Fiesta, Ford is using a newer form of internet marketing that uses social media as the platform for mass promotion.