Tag Archives: content
A few weeks ago Google announced that it would be cracking down on the content farms for the benefit of their users. This popular search engine decided to respond to the needs and complaints of their users that were fed up with sites that provided very little original information. Content farms enlist copy or text [...]
This is a comparison of Zappos.com. Arguably one of the most successful online retailers today. In this comparison we will take Zappos earliest incarnation (1999) and compare it to it latest beta, or 'zeta' version of its website. (Disclaimer-The Zappos Zeta site is in beta and actively being developed, so it changes daily.)
I want to go back to some basics in SEO today. We usually deal with more advanced aspects of online marketing. However, recently we see more and more that basics really do matter when it comes to new websites and URLs.
Those of you familiar with Optimum7 are well aware how intense we are about CONTENT towards achieving top SEO performance levels. This is because we cannot emphasize it enough; whether it is your website content, that is, your content that you see on your home page and all of the web pages that constitute opportunities [...]