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Copywriting Best and Worst Practices – A Response to David Ogilvy

Aug012012By
In 1955, David Ogilvy (1911-1999) otherwise known as the “Father of Advertising” wrote a letter to a Mr. Ray Calt regarding his work habits as a copywriter. Although Mr. Ogilvy is no longer with us, his legacy continues to live on today in the advertising industry. His letter sheds invaluable insight into copywriting practices in [...]
Posted in Copywriting | Also tagged , , , , | 1 Comment
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