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Why Branding is Important – Bruno vs. Harry Potter

Jul242009By
Last Friday Sacha Baron Cohen’s new movie Bruno came out and topped box offices with a whopping $30.4 Million, only to see diminishing returns for the remainder of the weekend. It is unusual that a movie begins to drop just the day after, but in Bruno’s case it did. The newest installment of the Harry Potter series opened this past Wednesday with an unheard of $104 million worldwide, with more people expected to see it this coming weekend. Despite Bruno not having great success after its opening day compared to Harry Potter’s unrivaled success, both of these movies have one glaring commonality; both of these film’s online reviews were negative.
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